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EMG Co-hosts Online Marketing Webcast with AMA and Interwoven

10-17-2008 08:01 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) will partner up with technology partner Interwoven and the American Marketing Association (AMA) to sponsor the webcast “What’s Clicking: Building a Powerful Online Marketing Strategy,” exclusively drawing attention to the success story of EMG client Loma Linda University Medical Center (LLUMC). Available for streaming on Thursday, November 5th, from 10 to 11 a.m. (PST), the webcast will focus on how LLUMC, a globally recognized healthcare institution, re-imagined their web presence and marketing strategy to achieve dramatic results. Register now to attend this free webcast!

“We are excited to demonstrate how such a dramatically new direction in marketing strategy not only impacted Loma Linda’s bottom line but can also be used by a multitude of other industries and corporations to achieve similar results,” said EMG Chief Operations Officer and Manager Partner Dr. Blaine Behringer. “Already halfway through the strategic online marketing roadmap we initially created for them, LLUMC has already surpassed what many other medical centers are doing online and offline.”

Using a case study approach, LLUMC Executive Director of Marketing Tammy Veach will kick off the webcast detailing how LLUMC achieved revenue-generating results by engaging online visitors using online tactics and approaches major brands and retail markets have lead the way with in recent years. Veach will then outline how LLUMC specifically increased site traffic by 1400% via search engine marketing strategies and improved its online conversions by 225%, applying a user-centric approach for site design and content management.

“I think these online initiatives are so powerful because the outcomes are actually saving lives. Whether our online marketing initiatives are getting the word out about unique cancer treatments, such as the Proton Treatment Center, or connecting prospective patients with expert physicians, we are proud to be a part of something so special,” Behringer continued. “Drawing from real-life situations leverages each organization’s credibility within the realm of online marketing, and hopefully, this presentation will compel professionals to take matters into their own hands by applying our suggested strategies within their organizational framework to potentially evolve their brands.”

Ultimately, the webcast will highlight LLUMC’s uniform web strategy and how it leveraged EMG’s expertise in the execution of strategic solutions and Interwoven’s powerful enterprise content management and multivariate testing technologies, including TeamSite and Optimost respectively, across its enterprise. Key representatives from each respective organization including Interwoven Director of Product Marketing Annie Weinberger and EMG Chief Operations Officer and Managing Partner Blaine Behringer will also address the marketing and technology industries by sharing their successes and knowledge of proven online marketing strategies.

To attend the complimentary webcast, please visit and register to receive the unique link for the upcoming session.

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618

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