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Asia-Pacific Broadcasting Serious About Revolutionary New Online Delivery Platform

09-30-2008 04:17 PM CET | IT, New Media & Software

Press release from: Serious Technology Sdn Bhd

Serious Technology

Serious Technology

SINGAPORE, 29 SEPTEMBER 2008: Asia-Pacific Broadcasting (APB), the region’s long-standing authoritative publication on the broadcast industry, has chosen to partner with Serious Technology Pte Ltd to bring its content delivery and advertiser-feedback platforms to a whole new level.

APB will use the Softpress Premium online publishing solution from Serious Technology to create virtual editions of its monthly trade magazine. Adopting a format popularly known as an electronic-book (e-book), the virtual publication will be identical in design and content to the print version, but with one critical difference.

With the unique technology that Softpress Premium employs, APB’s virtual publication will provide its readers with a truly novel interactive experience. While simulating the look and feel of the physical publication, the latest Web 2.0 multimedia integrated technologies, including embedded links, Adobe Flash, video and audio, are also incorporated into the publication. The end-result is a product that takes advantage of the strong visual and substantial affinity APB has built with its long-time readers, while introducing a fresh and unique interactive experience.

Having a virtual version of the magazine will also allow APB to reach its extensive international readership base faster and further grow its base in non-Asian markets such as North America and Europe.

Another key feature of Softpress Premium is its unique advertiser feedback functionality. Utilizing a revolutionary concept known as “dot-reporting”, this feature allows advertisers to effortlessly and accurately monitor readers’ response to their advertisements at a simple glance. Every time a reader clicks on an advertisement to view its content, that click registers and appears as a single dot superimposed on the advertisement. This allows the advertiser to judge the popularity of the advertisement according to the number and density of the dots.

"We've been looking for a fast and easy solution for our readers and advertisers, and Serious Technology was in the right place at the right time with this revolutionary product," says Andrew Yeo, publisher and editorial director of APB.

"They demonstrated it to us recently at a trade show in Singapore and we made the decision there and then to run with it. We really like the dot-reporting feature as well as the speed of the system. The analytics is the icing on the cake."

APB’s virtual publication is due to be launched in early 2009, together with its revamped online portal.

Asia-Pacific Broadcasting
Asia-Pacific Broadcasting has been the voice in the broadcast and multimedia industry for the past 25 years. APB brings to readers news of groundbreaking events, views and interviews of the industry's movers and shakers, reviews of the hottest developments impacting the industry as well as tracking the latest technology trends.

About Softpress Premium and Serious Technology
Imagine a publication that lets you browse through the pages as you would a real-life magazine or book, but this time, the images come to life in 3D! Softpress is an innovative "virtual" publication tool that brings pages to life and transforms the world of publishing at the click of a button. Softpress is a brand by Serious Technology.

Serious Technology Pte Ltd
Level 42, Suntec Tower Three
8 Temasek Boulevard
038988 Singapore

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