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Crossing Cultures – International Networking at WorldGuide

08-20-2008 05:33 PM CET | IT, New Media & Software

Press release from: WorldGuide AG

(Munich, August 2008) The Olympic Games set a precedent: sports can bridge cultural differences, bringing diverse peoples together to celebrate peaceful rivalries.

Aside from thoughts of the Olympic, it is not always so easy to understand and respect other cultures. Often we simply know too little about each another. Tourists as well as business travellers experience this time again and again.

WorldGuide.eu offers many useful and practical recommendations for avoiding cultural mishaps that might jeopardize a lucrative business deal. The Crossing Cultures series within the People section provides guides to the cultural and business idiosyncrasies of numerous countries, such as France, Russia or Japan, as well as a wide variety of suggested reading from cultural experts.

Knowledge of the “Do’s and Don’ts” is critical when travelling abroad. There is no better way to open doors than showing interest in your host and his or her country.

WorldGuide is the all-in-one internet gateway to the world of luxury, offering visitors high-quality information on diverse topics, an international networking community, worldwide privileges for subscribing Premium and Club Members, and numerous useful internet tools. To date more than 50,000 articles, tips, recommendations and links on various topics are available at worldguide.eu.

WorldGuide AG
Hildegardstr. 9
80539 München
Jörg Gürster
Director of Marketing & PR
Email: press@worldguide.eu
Phone: + 49 (89) 211137-0
Fax: +49 (89) 211137-39

WorldGuide – your global companion to leisure, life and luxury

WorldGuide – www.worldguide.eu – the all-in-one internet gateway to the world of luxury, offering visitors high-quality information on diverse topics, an international community, numerous useful internet tools and worldwide privileges for Premium Members.

WorldGuide – the smart, objective source of information
WorldGuide offers over fifty thousand (50,000) articles, tips, recommendations and web links, covering a full-range of topics and lifestyle themes, including:

• well-researched information on exclusive travel destinations, fine hotels and dining
background information on health, wellness and beauty trends
• a full guide to events around the world
• an international shopping advisor
• a guide to cross-cultural business etiquette
• insider tips and expert opinions for art lovers and collectors
• current news on fashion, technology and much more

WorldGuide’s editorial department works with numerous independent correspondents to continually update and broaden the spectrum of what is offered online. All information is independent, objective, and carefully researched, enhanced by recommendations and comments from international members of the WorldGuide Community. Condensed and readily available to web visitors, WorldGuide provides a one-stop, unique information source on the finer things in life – objective, extensive, always available and time-saving.

WorldGuide Community – Meet and greet the world
The WorldGuide Community is an international meeting place for anyone who values luxury. As the definition of “luxury” is multifaceted, so too are the varied interests of WorldGuide Community Members. Search engines, messaging functions and forums on diverse topics make networking, discussions, and an exchange of ideas among members easy and enjoyable. Additionally, Community members can comment and rate all content appearing on the website. The WorldGuide “Yellow Pages” are also available for members to make personal recommendations and tips on everything from local restaurants and clubs to babysitters and financial services.

WorldGuide Privileges – enjoy distinct advantages across the globe
WorldGuide offers subscribing Premium and Club members an international benefits programme. Each member receives the Privileges Card, which allows exclusive perks and services, such as complimentary hotel upgrades, discounts and additional services at participating Benefits Partner locations. The list of Benefits Partners includes first-class hotels, galleries, luxury travel agencies, restaurants, and much more. The programme is continually being expanded to include new products and services, with each new participant complying with WorldGuide’s demanding requirements.

Webtools – information gathering and planning made easy
Even with its ever-increasing range of content, WorldGuide is actually quite simple to use. Articles, recommendations, community tips and forums are easily accessible via the five main navigation pages – Places, People, Products, Pleasures and Privileges. Search engines and Google Maps also enable users to quickly find sought-after information. Registered users can additionally assemble a “Favourites List” or organize a personalised travel guide. Notices on new events and articles matching user-listed interests fill out the WorldGuide offering for members. New features are continually being researched and installed to make the user-experience even more useful.

WorldGuide Membership
Visitors who opt for a free-of-charge membership receive complete access to all WorldGuide materials, full participation in the WorldGuide Community, the capacity to comment and rate online content, as well as the ability to enter personalised recommendations.
Those selecting the subscription-based Premium membership automatically receive the Privileges Card, immediately allowing them to take advantage of special services worldwide.
WorldGuide Club Memberships are by invitation only, exclusively reserved for our business to business (B2B) clients. Club members receive all the benefits of a Premium membership, plus invitations to private events, exclusive activities and travel.

Advertise on worldguide.eu
WorldGuide is the international address for anyone who seeks quality and the extraordinary, attracting premium customers from the corporate and private sectors. In addition to classic banner advertisements, the WorldGuide Products & Services Guide offers innovate ways to present quality products and services. Advertorials – advertisements presented as articles – make intensive product marketing possible. Each advertising methods offer a high-quality web environment to focus on a specified target group – optimal for exclusive brands and products.

Background on WorldGuide
In 2000, WorldGuide began as a publisher of exclusive, printed travel guides. Dr. Andreas Lindner later developed the concept of a web-based “global companion to leisure, life and luxury.” This idea spawned www.worldguide.eu in its current form – launched in June 2008 thanks to the dedicated work of editors, correspondents and programmers. WorldGuide remains a privately-held company, enabling it to be independent and flexible in responding to market trends.

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