Press release
WORLDGUIDE – THE "NEW" GATEWAY TO THE WORLD OF LUXURY
(Munich, June 2008) WorldGuide – the international, interactive information platform – has revamped its internet presence. Online as of June 2008, the new website incorporates a fresh design, member services and numerous functions. Discerning users find well-researched articles, tips and recommendations – from high-end travel to health advice and lifestyle topics. An exclusive community and worldwide privileges await the reader at www.worldguide.eu.Content is divided into four sections focusing on “the finer things in life”. The Places section features over 800 locations with 4,000 luxury hotels, restaurants, events, spas and shopping addresses worldwide. The remaining sections (People, Products and Pleasures) contain articles covering business etiquette, fine art, technology, buying advisors, alternative health and other topics.
When registering, users can join the new, interactive WorldGuide Community – an international network for members. In addition to discussing and commenting on WorldGuide’s content, members contribute personalised travel recommendations and participate in expert-facilitated forums, which offer insider information on various topics, fine art in particular.
With three levels of membership, WorldGuide offers paid subscribers distinct advantages through WorldGuide Privileges. International benefits include discounts, upgrades, VIP treatment and other special services – all provided from a growing group of Benefits Partners consisting of luxury hotels, private golf clubs, fine art galleries, restaurants and other businesses.
Many useful web tools, such as integrated Google Maps, a note pad and favorites lists, help WorldGuide members find, organize, save and exchange information. New functions are gradually being designed, installed and made available.
The standard registration is free and includes complete access to all articles, travel recommendations and participation in the online community. WorldGuide Privileges are only available to paid members.
The new website is the offspring of a partnership between WorldGuide and Creative Development, a Munich-based web development agency. Creative Development has supported WorldGuide in the concept, design and programming of the website re-launch.
Joerg Guerster
Marketing & PR Manager
Phone: +49 (89) 211137-0
Fax: +49 (89) 211137-39
Email: press@worldguide.eu
WorldGuide AG
Hildegardstr. 9
D-80539 Munich
Germany
WorldGuide – your global companion to leisure, life and luxury
WorldGuide – the International Luxury Portal on the Web.
WorldGuide offers extensively-researched articles, tips and recommendations from the world of luxury. Visitors and registered members benefit from:
• High-quality information on exclusive travel destinations and hotels
• Background information on health, wellness and beauty
• International events and sports news
• Advice on shopping, business etiquette and travel
• Latest news from fashion and technology, to name a few
WorldGuide’s in-house editing team and a number of freelance correspondents across the globe ensure that our content is constantly expanded and updated.
WorldGuide – the Luxury Community.
Registered WorldGuide users can participate actively in the international WorldGuide Community – a virtual area for people to meet, engage in discussion and get to know each other. Members can also create a personal profile and contact other community members.
WorldGuide therefore not only sees itself as an information portal and port of call for all issues concerning the world of luxury, but also as an exclusive community and “member’s club” with a high network value.
The majority of our content is available to visitors free of charge. Opting for free WorldGuide membership grants visitors access to further, more detailed information. In addition, members can actively participate in the WorldGuide Community, comment on and evaluate articles, as well as post personal recommendations online.
WorldGuide customers opting for paid WorldGuide Premium membership profit from many services such as the WorldGuide Privileges benefits programme. Privileges for WorldGuide Premium members include special offers, upgrades and exclusive services with an increasing number of Benefits Partners (offers include luxury hotels, golf clubs, galleries, restaurants, and much more).
As another type of membership with many exclusive benefits, WorldGuide Club membership is reserved for B2B customers or by invitation only.
The WorldGuide luxury portal is multimedia-based, meaning that all information is also available while you are on the road, and can be printed out at all times. Furthermore, the methods of interaction between the portal and users, as well as amongst users, are being constantly extended and optimised.
Dr Andreas Lindner spearheaded the transformation of WorldGuide from a publisher of exclusive, printed travel guides, into an online, global companion to leisure, life and luxury. The website is a testament to his leadership and the long lasting, dedicated work of editors, correspondents and programmers.
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