openPR Logo
Press release

EMG’s Earthquake Footage Featured on CNN.com

08-13-2008 12:10 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – On the morning of July 29 at approximately 11:42 a.m., a magnitude 5.4 earthquake shook Earthbound Media Group’s (EMG) main offices located in historic Old Town Irvine landmark—a 110+-year-old lima bean processing facility. This newsworthy natural event brought forth a publicity opportunity, in which EMG virally distributed its in-house security camera footage of the EMG team’s reaction to the earthquake on an online newsfeed.

EMG’s Technical Operations Specialist Dave Donaldson posted the videos captured by the security cameras on the website ireport.com, an online subsidiary of CNN which equips public users to instantly post and report the latest breaking news. Remarkably, the video was picked up as news coverage by CNN.com and may have actually been featured on the live television station according to the “on CNN” graphic ireport.com applied to the video’s thumbnail image.

“I decided to put this up on CNN’s iReport because footage like this is the sort of thing that captures my attention when something like a natural disaster happens. I figured others would be looking for media like this, too, considering it’s definitely a slice of real life,” said Donaldson. “Plus, it’s hilarious seeing our team members located upstairs and downstairs react in two completely different ways during an emergency.”

“Upstairs, the team remained calm and followed earthquake drill procedures, while the downstairs group completely did the opposite of that,” Donaldson continued. “The best reaction came from Lead Art Director Lawrence Williford, who tried to keep his cool as he rushed toward the front exit to escape as the ductwork and exit signs swayed above his head.”

Additionally, the syndicated security videos included a brief description and textual content through which viewers were provided a link to visit EMG’s website to learn more about its historic office spaces. There have been more than 250 visits to the EMG homepage via this link to date.

“This attempt at publicity just shows how simple it can be to take an event like an earthquake and turn it into a launching pad for viral marketing,” added Principal and VP of Business Development Damien Navarro. “This opportunity allowed us to drive traffic to our website without cost and without a significant investment of even time or energy.”

Within less than 24 hours, the various views of the video received more than 4,600 views. To date, they have received more than 9,500 views. See the video for yourself, and visit http://www.ireport.com/docs/DOC-53184.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
Contact: info@earthboundmedia.com

About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release EMG’s Earthquake Footage Featured on CNN.com here

News-ID: 50648 • Views: 653

More Releases from Earthbound Media Group

EMG To Present Cross-Pollinated Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back
EMG to Join Fellow Interactive Agency Leaders at SxSW
Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and
EMG Teams Up with Google to Present Online Video & Healthcare Webinar
Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at http://bit.ly/eqyufc. The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation

All 5 Releases


More Releases for EMG

EMG Nominated at DMACS Awards
EMG Nominated at DMACS Awards IRVINE, CA – Earthbound Media Group (EMG) is honored to announce its nomination by the Digital Movie Advertising Creative Showcase (DMACS) awards for its work on the cross-channel marketing campaign for 20th Century Fox’s I Love You, Beth Cooper. EMG submitted the campaign to the category of Multi-Channel Cross Media Campaign for Theatrical or Home Video Movie Releases, and the campaign’s primary website, www.iloveyoubethcooper.com,
EMG to Host Networking Luncheon
IRVINE, CA – To kick off the new year right, Earthbound Media Group (EMG) will host Orange County’s first Mixergy Lunch 2.0 at its Irvine, California, headquarters on January 9th, 2009, from 12:00 to 2:00 P.M. in partnership with Mixergy Founder Andrew Warner. Internet and technology business people are invited to attend this free event and register online at http://mixergyemg.eventbrite.com. The luncheon is expected to draw more than 75 guests,
EMG Attends SHSMD Educational Conference
IRVINE, CA – Earthbound Media Group (EMG) Managing Partners Blaine Behringer and Damien Navarro will attend this year’s Society for Healthcare Strategy and Market Development (SHSMD) conference in San Francisco today through Saturday, September 20. EMG is exhibiting alongside 78 other marketing and communications agencies and technology vendors at the San Francisco Marriott exhibit hall, sharing the successes of client Loma Linda University Medical Center. “Year after year, the SHSMD Conference
EMG Welcomes New Technology Director
IRVINE, CA – Earthbound Media Group (EMG) has added technology guru Todd Haser to its team as its new Director of Technology. Haser was officially welcomed aboard in mid-May and heads up the EMG technology team from its Orange County headquarters. “Todd brings more than thirteen years of professional experience in the technology industry to the EMG team, and we are confident that his versatile background in software programming and
EMG Named Top OC Employer
IRVINE, CA – Following up its place at the top of OC Metro’s “Green Teams” listing last spring, EMG announces its place at the at the top of the “Best Companies in Orange County” list covered in the June 5 issue cover story of OC Metro Business. The cover story highlights 20 local businesses that have dramatically made an impact on the lives of their employees, and EMG is recognized
EMG Offers New Team Benefits
IRVINE, CA – In an effort to promote a holistic work / life balance for its seasoned team, Earthbound Media Group (EMG) is happy to announce the newest additions to its employee benefits offerings. EMG’s ongoing commitment to offering some of the most innovative and competitive benefits around further supports its reputation as one Orange County’s most fun places to work. Unanimously approved by EMG’s talented and diverse team and executive