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Triple award winning awning model

04-10-2017 12:44 PM CET | Fashion, Lifestyle, Trends

Press release from: markilux

/ PR Agency: conzept3
With the iF Design Award the cassette awning markilux 970 received the third design award.

With the iF Design Award the cassette awning markilux 970 received the third design award.

Cassette awning markilux 970 now also awarded iF Design Award

In autumn, last year, awning expert markilux already enjoyed the success of its new cassette awning, the markilux 970. Already in the first year it managed to receive two design awards. At the beginning of 2014 a third award followed: the internationally renowned iF Design Award. More than 5,000 registrations from 59 countries participated in the competition in 2016.

According to Michael Gerling, technical manager of the awning specialist, high-quality awnings like the ones from the manufacturer markilux have already emerged from their own shadow and offer more than technology and functionality. They are design objects, the shape complexity of which can easily compete with other design products. This is proven with particular clarity by the latest model from markilux, the cassette awning 970. It received three design awards thanks to its clear design and purist shape. Recently it received the iF Design Award. Last autumn the company could already enjoy the German Design and Plux X Award.

A very special award
“The iF Design Award is always something special to us. It ranks among the most valued international awards”, says Gerling. The iF International Forum Design GmbH from Hannover describes itself as one of the oldest independent design institutions in the world. Already since the mid 1950s it has been setting high standards for aesthetic quality and both practical and efficient design. Therefore, the award is a global symbol for excellent design and function.

Good cooperation bears fruit
Professor Andreas Kramer from Bremen, who designed this and many other markilux awnings, can add the current award to his collection. Since 2001 it is the ninth award the product designer received together with markilux. Kramer, who teaches at the University of the Arts in Bremen appreciates this: “Almost 20 years of cooperation bear fruit. It is a joint success that drives us to continue on the same course”, explains Kramer Since 1998, the start of the creative partnership, the markilux 970 is the fifth awning model to receive the iF Design Award.

Design is important as selling point
The collecting of design awards, however, is not a goal in itself, explains Michael Gerling. “Even exquisite branded products do not sell by themselves. Nowadays, the end customer mainly purchases “appearance” apart from function and quality, for it also is its flagship.” Therefore, it is important for products more than ever before to look good and to document the same possibly with one or at best with several awards. At the same time, it is obviously a personal success and like a star in high-end gastronomy a motivation driver this direction should be followed in the future.

For further information, please visit: markilux.com

markilux is one of the market leaders in the area of awning production in Germany and one business domain of the Schmitz-Werke GmbH + Co. KG in the Westphalian Emsdetten. Since 1972 the family enterprise has been producing awnings for terraces, conservatories and windows. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings. Modern panel blinds, roller blinds, seating solutions and household accessories for inside and out, which have been tailored to suit the world of awnings, also belongs to the markilux portfolio. The basic principle of the enterprise is: „There is nothing that cannot be improved“.

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