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EMG Launches Latest Lead Gen. Microsite for The Art Institutes

07-14-2008 10:36 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) is thrilled to announce the June 23rd microsite launch for client The Art Institute of California – Inland Empire (AICIE) at www.ai-inlandempire.com. In record time, EMG successfully conceptualized and designed a new lead generation microsite, featuring a fresh, flash-integrated landing page and user-friendly interface. This, along with a carefully managed search engine marketing (SEM) campaign, will work in tandem to encourage prospects to fill out a “request more information” form to learn more about the school’s range of programs.

Serving both San Bernardino and Riverside Counties, AICIE sought to dramatically improve its overall web presence by geo-targeting prospective students with an advanced SEM campaign and improving the lead generation efforts via a new microsite. Hearing of the recent success of the optimized microsites and SEM campaigns for sister schools in Los Angeles and Orange County, AICIE consulted EMG to implement a comprehensive online marketing solution to resolve their business needs.

“We were thrilled that AICIE approached us to assist with their goal of online lead generation,” explained EMG Director of Online Marketing Jeff Lawrence. “Like our previous efforts with The Art Institute of California in Los Angeles and Orange County, we tailored a well thought-out online marketing solution that centered specifically on user-centered design and strategy to improve and maximize conversion rates.”

With a brand new and look and feel, the improved lead generation microsite features a student gallery, dynamic keyword insertion for contextualized content for SEM-generated traffic, search engine optimized content and a flash media-enriched homepage that is both readable and visually appealing. The refreshing design is also supplemented by a straight-forward inquiry form. Both simultaneously work together to generate interest for students seeking to express themselves through the creative outlets of media arts, design, culinary arts and fashion.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
Contact: http://www.earthboundmediagroup.com
jmanacmul@earthboundmediagroup.com
amanda@earthboundmediagroup.com

About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

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