Halogen Launches Halogen Presence: The Platform That Puts Brands on the Map Inside AI-Generated Answers

Seattle-based startup introduces a platform for tracking and improving brand visibility across ChatGPT, Claude, and Gemini, with AI-generated recommendations and a structured library of proven optimization actions.

SEATTLE, WA, June 11, 2026 - Halogen (halo-gen.ai), an AI search visibility company co-founded by Amazon veteran Mario V Adoc, today announced the launch of Halogen Presence, a platform that tracks how brands appear inside AI-generated answers and delivers a prioritized action plan to strengthen that visibility. The launch addresses a growing blind spot for marketing teams and agencies: most brands have no structured way to know whether they appear in AI search results, what those results say about them, or which sources the AI is drawing from.

As AI assistants such as ChatGPT, Google Gemini, and Claude increasingly become the first stop in the buyer journey, the brands that show up accurately and prominently in those answers hold a measurable conversion advantage. Research from Exposure Ninja shows that visitors arriving via AI search convert at 14.2%, compared to 2.8% for traditional Google search, a fivefold difference.

The New Discovery Layer Brands Are Flying Blind On

Traditional SEO tools measure rankings in a list of blue links. A growing share of consumers now type questions directly into AI assistants and act on the answer they receive, without ever reaching a search results page. For brands that have spent years optimizing for Google, this shift creates an urgent and largely unmeasured exposure risk.

Halogen Presence was built to close that gap. It gives marketing and brand teams the measurement, the context, and a prioritized action plan to build and protect their presence where buyers are increasingly looking first.

What Halogen Presence Does

Halogen Presence monitors brand visibility across all three major AI platforms, runs tracked queries on a recurring schedule, and surfaces the results in a unified dashboard. Key capabilities include:

Multi-provider visibility tracking. Halogen Presence runs brand-relevant prompts against ChatGPT, Claude, and Gemini simultaneously, classifying each response as visible, partial, or blocked, and extracting the citations each provider used to construct its answer.

Competitive benchmarking. Teams can track up to three competitors and see, side by side, how their AI visibility compares across every tracked query.
Citation Sources Report. The platform identifies which external domains the AI assistants are citing about a brand and its category. It also surfaces authoritative sources that are not yet citing the brand, giving teams a targeted outreach list to expand their citation footprint.

Sentiment Analysis. Four scored dimensions, including Pricing & Value, Service Quality, Product Quality, and Reputation & Trust, show how AI assistants characterize a brand, backed by the underlying quote evidence from each provider.

Actionable Recommendations. The platform analyzes a brand's visibility data and identifies the highest-ROI opportunities for improvement. Each opportunity is surfaced as a detailed action item with step-by-step guidance on how to implement it, so teams always know exactly what to do next and why it will move the needle.

AI Visibility Reports. Halogen Presence generates exportable PDF reports covering a brand's full AI visibility picture: current standing across providers, recommendation action plans, suggested fixes, and strategic insights that help teams and stakeholders understand both the gap and the path to closing it.

Site Health Audit. A one-time infrastructure and content audit scores a website on AI search readiness, checking AI-bot permissions in robots.txt, sitemap structure, schema markup implementation, and running an 8-second first-impression simulation across four buyer personas: Potential Customer, Journalist, Job Candidate, and Investor.

"Every brand spent the last decade optimizing for Google. The question most marketing leaders have not answered yet is: what does an AI assistant say about us when a buyer asks? Halogen Presence gives teams the measurement, the context, and a prioritized action plan to answer that question and act on it."
Mario V Adoc, Co-Founder and CEO, Halogen

Early Customers Report Immediate, Actionable Results

Halogen Presence launched to an early-access cohort before its public release and has already earned verified five-star reviews on G2.

"Halogen creates a clear benchmark at the outset, informed by real-time AI intelligence, which makes it easy to understand where the website's performance is lacking and can be improved to enhance AEO and GEO discoverability and accurate answer engine summaries. The specific, actionable analysis and feedback makes it exceptionally clear what improvements need to be made, and why. It not only walks you through the actionable steps, it also explains why and shows you how to make them." - Verified G2 Review, 4.5/5

"I find Halogen Presence's interface very easy to use, which helps me track our visibility on major AI platforms like ChatGPT and Gemini. The setup was a breeze, taking less than 5 minutes, and immediately provided us with actionable metrics and advice based on our current AEO performance. The platform suggests actions for improving visibility, drawing on insights learned from other companies." - Verified G2 Review, 5/5

Built for B2B SaaS Teams and Agencies

B2B SaaS companies with product-led growth motions use Halogen Presence to understand and recover visibility that has migrated from organic search into AI-generated answers. As AI search captures a larger share of top-of-funnel discovery, teams that previously relied on Google rankings now need a parallel strategy for how their product appears when a buyer asks an AI assistant.

Marketing and SEO agencies use the platform on behalf of their clients, monitoring and improving client brand visibility across AI platforms as a new service offering. The platform supports multi-organization switching, a dedicated partner role for agency workflows, and exportable reports.

Co-Founded by Amazon Veterans Who Built at Scale

Mario V Adoc brings 18 years of Amazon experience to Halogen. He launched Twitch Prime, delivering hundreds of free games and exclusive in-game content to millions of subscribers worldwide, and built the operational platform powering Prime Video's live sports portfolio, including the NFL, NBA, English Premier League, UEFA Champions League, Roland-Garros, and the US Open. He co-founded Halogen with CTO and fellow Amazon alum Taylor Manners to apply that same operational rigor to the emerging discipline of AI brand visibility.

Start a Free AI Visibility Check

Brands and agencies can assess their current AI search visibility at no cost using the Halogen Presence AI Visibility Check at app.halo-gen.ai/ai-visibility-check. The check identifies how a brand currently appears across major AI platforms and surfaces a prioritized list of recommendations.

Paid plans, including an entry-level $99 Audit with credit toward a subscription, are available at halo-gen.ai.

Halogen
1545 NE 90th St
Seattle, WA 98115

Halogen is an AI search visibility company headquartered in Seattle, Washington. Its platform, Halogen Presence, tracks how brands appear inside the responses of generative AI assistants, identifies the citation sources those answers are built from, and provides the structured recommendations and content tools to improve that visibility. Halogen was co-founded by Mario V Adoc and Taylor Manners. Learn more at halo-gen.ai.

This release was published on openPR.