Press release
Marco Norma of Palo Santo Group Takes Center Stage
Where beauty, music, and culture converge
Few individuals move as seamlessly between beauty, fashion, hospitality, and music as Marco Norma.
Italian-born and based in Miami for over two decades, Marco is an entrepreneur, creative director, DJ, producer, and founder of Palo Santo Group. Known for his influence in luxury beauty and immersive music experiences, he blends the spirit of Ibiza, Tulum, Mykonos, and Miami into a distinctive cultural vision.
Through Palo Santo Group, Marco has built a global creative community that unites artists, DJs, dancers, photographers, entrepreneurs, wellness practitioners, and tastemakers. What began as a passion for music has evolved into a platform where art, fashion, performance, and connection come together.
Music has always been central to Marco's life. Raised around his father's extensive vinyl collection, he developed an early appreciation for the emotional power of sound. While building a successful career in beauty and fashion, music became his creative outlet. Inspired by travel and friendships within the international DJ scene, he began curating mixes and performing at private events before expanding to respected venues in Miami, Ibiza, Tulum, Portugal, and beyond.
His signature sound blends organic house, tribal rhythms, melodic techno, progressive house, and atmospheric electronic music, creating immersive experiences focused on connection and collective energy. A recurring highlight is his participation at Portugal's Goat Community Festival, where his artistic vision aligns with the event's emphasis on creativity, wellness, and community.
Marco views beauty and music as parallel forms of expression. Trained in the Rossano Ferretti Method and recognized among Florida's leading luxury hairstylists, he has built a reputation for personalized transformation and artistry. His salon ventures, including locations at Miami Beach's iconic Faena Hotel, reflect the same commitment to creativity and human connection that defines his music.
Whether styling hair, producing events, or performing behind the decks, Marco's mission remains the same: bringing people together through beauty, culture, and shared experience. Through Palo Santo Group, he continues to create spaces where music, wellness, fashion, and community converge.
Chelah Ryan
The Aether Group
100 Lincoln Road
#527
Miami Beach, FL 33139
About The Aether Group
The Aether Group is a creative consultancy specializing in arts, culture, hospitality, music, wellness, and luxury brand development. Founded by Chelah Ryan, the organization combines arts and cultural management, creative strategy, event production, artist development, media creation, and experiential programming to help visionary individuals and organizations bring ideas to life. From cultural initiatives and nonprofit projects to luxury experiences and creative branding, The Aether Group serves as a bridge between creativity, business, and community.
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