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EMG Kofax Commercials Win Silver Summit Award

05-21-2008 08:38 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) is celebrating another major win for 2008 with a Silver Summit Creative Award. Competing in the YouTube category, the EMG six-part webisode and video advertising series titled “Paper In. Perfection Out.” was developed for client Kofax Image Products and was honored among the very best in the international marketing industry with this Silver Summit Award.

With its roots in filmmaking, EMG approached the project eager to reach a global audience. The six comedic spots were developed from concept, to script, to casting to shooting to post-production and were shot on-site at an actual Kofax office building. Each webisode incorporates potential office mishaps in a comical way, and in turn, promotes the benefits and features of Kofax’s Virtual ReScan (VRS) software and instantly engages the audience while generating momentum in the viral online video realm.

“It was an extremely fun and rewarding project to produce,” explained Dave Donaldson, EMG’s Technical Operations Specialist. “I’m very proud of the final product EMG created for Kofax’s Virtual ReScan (VRS) software. Receiving the Summit Award is a testament to the hard work and creativity put in by everyone involved.”

Overseen by the Summit International Awards (SIA) association, this year’s Summit Creative Awards competition had remarkable participation. Among the thousands of submissions comprised of agencies and individuals from twenty-five countries, the thought and creativity EMG invested in producing the Kofax video series earned EMG the competition’s second highest honor.

Receiving the Silver Summit Award marks a tremendous accomplishment for the EMG team, considering the viral videos went head-to-head with videos developed worldwide and from widely varying budgets. With a limited budget, a tight deadline and a small production crew, EMG successfully produced a series of six 30-second viral webisodes from concept to post-production.

“This second award of the year showcases another victory for EMG,” said Dr. Blaine Behringer, EMG’s Principal and Executive Producer. “Our client focus along with our innovative and comic approach enabled EMG to produce humorous videos that built on the Kofax brand. We wanted to deliver a concept that would be immediately well received by the global target audience, which I believe, we accomplished.”

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About EMG
EMG is a one-of-a-kind strategic marketing and technology-driven agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About Summit Creative Awards
Managed by the Summit International Awards (SIA) organization, the annual Summit Creative Awards recognizes companies and individuals that are dedicated in furthering excellence within the communications industry. With over 25 countries around the globe participating in this annual competition, only a handful are rewarded to those who demonstrate the best of creativity and innovation.

Earthbound Media Group
14988 Sand Canyon Ave. Studio 5
Irvine, CA 92618
Contact: jmanacmul@earthboundmediagroup.com

EMG is a one-of-a-kind strategic marketing and technology-driven agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

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