Anyone can give chocolate: 82 percent consider flowers to be the more personal Easter gift

A FloraPrima customer survey of 627 participants shows: At Easter, personal gestures matter more than traditional sweets.

When bringing a gift for Easter, people often naturally reach for chocolate, candies, or other sweet treats. However, a recent FloraPrima customer survey paints a different picture: 82 percent of respondents stated that flowers feel more personal than sweets. The survey, conducted in early March 2026, included 627 participants.

From FloraPrima's perspective, the result underscores a trend toward more thoughtful and personal gift ideas for seasonal occasions. While sweets are often seen as an uncomplicated, standard gift, flowers are more strongly associated with thoughtfulness, appreciation, and a specific connection to the occasion.

"Especially at Easter, many people are not just concerned with bringing something at all, but also with showing a personal gesture through a gift," says Dominic Steinsick of FloraPrima. "Flowers are particularly well-suited to this occasion because they symbolize freshness, spring, and appreciation."

Added to this is their seasonal character: spring flowers like tulips, ranunculus, or freesias capture the spirit of the Easter season while also adding a visible touch of beauty to the table or the recipient's home. This sets them apart from classic gifts, which are often bought on a whim and tend to feel less personal.

For FloraPrima, the survey shows one thing above all: those who want to give thoughtful gifts at Easter are increasingly opting for gifts with a personal touch. Flowers can be a fitting choice for hosts, family members, friends, or Easter visits to extended family.

FloraPrima GmbH
Didderser Strasse 28
38176 Wendeburg
Germany

Herr Dominic Steinsick
05303990980
05303990980
d.steinsick@floraprima.de

FloraPrima is one of the leading online flower retailers in Germany. Since its founding, the company has made it its mission to offer high-quality bouquets and gift ideas with excellent service. Customers benefit from a 7-day freshness guarantee, a free greeting card, and a free glass vase with every order.

The wide selection includes flowers for every occasion--from birthdays and weddings to funerals. In addition to Germany, FloraPrima also delivers worldwide and even offers same-day delivery.

A special testament to its outstanding quality and excellent customer service is its award as the test winner by CHIP. In a comprehensive comparison of online flower retailers, FloraPrima impressed with its freshness, reliability, and excellent value for money.

FloraPrima stands for high-quality flowers, fast delivery, and satisfied customers--no matter where in the world the joy of flowers is to be shared.

This release was published on openPR.