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This is where the romantics live: FloraPrima names the capital of love

02-20-2026 01:34 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: FloraPrima

This is where the romantics live - send flowers with FloraPrima ( (C) AI generated)

This is where the romantics live - send flowers with FloraPrima ( (C) AI generated)

February 14 is the most important day in the calendar for florists and flower delivery services. But where in Germany do hearts beat the fastest? Online flower delivery service FloraPrima has analyzed its Valentine's Day sales figures and created an exciting map of love. The analysis of orders shows clear regional differences and answers the question: Where do true romantics live? Berlin is the undisputed capital of romance When it comes to the sheer number of declarations of love, the German capital leaves all others far behind. Berlin secures first place in the ranking of most Valentine's Day orders by a wide margin. The Spree metropolis thus impressively proves that romance flourishes between the Brandenburg Gate and Alexanderplatz like nowhere else in the Federal Republic. A glance at the runner-up illustrates Berlin's dominance: the Hanseatic city of Hamburg takes silver. But despite their northern charm, the Hamburgers only achieved half the order volume of the Berliners. The gap to the top is massive. However, the Bavarians are hot on the heels of the Hanseatic city: Munich secured third place, just behind Hamburg. The north-south duel for second place was exciting until the last minute, while Berlin was in a league of its own.

Surprise champion Ratingen: This is where love is most valuable While the big cities score highly in terms of volume, a city in North Rhine-Westphalia provides the biggest surprise in terms of willingness to spend. Ratingen can pin the title of "most generous city" to its lapel this year. FloraPrima evaluated not only the number of orders, but also the average value of the shopping baskets.

The result: in no other city did customers spend as much on tokens of love as in Ratingen. On average, the most expensive bouquets and gift sets by far were ordered here. While classic bouquets often dominated in the big cities, the people of Ratingen increasingly opted for premium arrangements, large bouquets of roses, and combinations with chocolates or sparkling wine. Quality and exclusivity were clearly the focus here on February 14. Planning instead of panic: the figures speak for themselves An evaluation of FloraPrima's internal order data reveals a surprisingly organized picture of its male customer base. Contrary to the expectation that Valentine's Day regularly "suddenly" arrives, the data proves the opposite: over 75% of men ordered their floral gifts early this year. This clear majority secured their desired bouquet days or even weeks in advance to guarantee punctual delivery on the day of love. Only a small proportion of customers actually act according to the last-minute principle: just under 25% used short-term delivery options or express options immediately before the deadline. A logistical masterpiece in the name of love For FloraPrima, Valentine's Day is a logistical Herculean task every year. "The evaluation shows us that the desire to express affection through flowers is deeply rooted in all parts of Germany," explains the company's management. "Berlin quickly emerged as the winner, but even we were surprised by its enormous lead. We are also pleased that cities such as Ratingen place such a high value on quality."

The trend continues to be toward classic red roses, but colorful spring bouquets are catching up. The most important factor for customers is the reliability of delivery. FloraPrima's global network and sophisticated logistics ensure that floral love messages reach their recipients on time - whether in the capital Berlin or in generous Ratingen.

With over 20 years of experience in flower delivery, FloraPrima is once again confirming its position as one of the leading providers in the industry this year. Detailed analysis of sales data helps the company identify trends early on and tailor its product range to the regional preferences of its customers for upcoming occasions such as Mother's Day.

If you don't want to miss the next occasion or simply want to give someone a treat, you will find a huge selection of bouquets for every budget and taste at https://www.floraprima.de.

FloraPrima GmbH
Didderser Strasse 28
38176 Wendeburg
Germany

https://www.floraprima.de

Herr Dominic Steinsick
05303990980
05303990980
d.steinsick@floraprima.de

FloraPrima is one of the leading online flower delivery companies in Germany. Since its founding, the company has set itself the goal of offering high-quality bouquets and gift ideas with excellent service. Customers benefit from a 7-day freshness guarantee, a free greeting card, and a free glass vase with every order. The wide range includes flowers for every occasion--from birthdays and weddings to funerals. In addition to Germany, FloraPrima also delivers worldwide and even offers same-day delivery. The company's outstanding quality and excellent customer service are particularly evident in its award as test winner by CHIP. In a comprehensive comparison of online flower delivery companies, FloraPrima impressed with its freshness, reliability, and excellent value for money.

FloraPrima stands for high-quality flowers, fast delivery, and satisfied customers - no matter where in the world the flowers are to be delivered.

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