Press release
Programmatic Advertising Market Expected to Influence Growth Rate by 2026
Programmatic Advertising Market, Programmatic Advertising
In order for an advertisement campaign to reach its full potential, advertisers must have the ability to produce enormous amount of variations and creativity which utilizing traditional ad production platform consumes extensive time and wastes expensive resources on repetitive work. Programmatic simply means automating the process of advertisement. Programmatic advertisement buying refers to any advertisement space bought on a web page automatically, either through bidding for the ad space or buying it directly through private exchange that guarantees the purchaser of its investment. This saves ample time spent on negotiation with sales people as the decision to bid on an impression is automated where simply the highest bidder wins. Programmatic advertising is now becoming the norm for advertisers across the world with more than 50% of all digital display advertising is now been handled through programmatic advertising. 2014 has seen the highest growth and expansion in programmatic advertising till date, thus laying a solid foundation for future digital advertising market. Emergence of various private marketplaces and programmatic direct dealers have significantly boosted the ad market, helping maturation of mobile and video advertising.
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Programmatic Advertising Market: Segmentation
Programmatic advertising market is segmented on the basis of advertising format, sales channel, vertical and region. On the basis of advertising format, programmatic advertising market can be segmented into online search, online video, online display, mobile search, mobile display, mobile video and television. According to sales channel, programmatic advertising market can be segmented into real time bidding and programmatic direct. While real time bidding can be further sub-segmented into open exchange and private exchange, programmatic direct can be further sub-segmented into programmatic guaranteed and preferred deal. Programmatic advertising market can be segmented according to vertical which includes public, retail, manufacturing, media & entertainment, transportation & logistics, IT & telecommunication, banking, financial service and insurance (BFSI), healthcare and energy & utility. Regionally, Programmatic advertising market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
Programmatic Advertising Market: Regional Outlook
Programmatic advertising market is witnessing tremendous growth and is expected to witness double digit CAGR during the projected period. North America is the dominating region in programmatic advertising market and is expected to remain dominant followed by Asia Pacific during the forecast period. Latin America along with Middle East & Africa are expected to exhibit higher growth rates than other regions due to increasing spend on digital advertising across countries like Brazil, Argentina and South Africa.
Programmatic Advertising Market: Drivers
Increasing usage of smartphones and tablets have facilitated digital advertising market to reach new highs. Programmatic advertising market is being primarily driven by need for better returns on marketing investment by organizations. Furthermore, increasing adoption of programmatic direct channel is further expected to fuel the growth of programmatic advertising market during the projected period. However, persistence on following conventional advertising approach due to lack of awareness regarding programmatic advertising among developing countries coupled with existing ethical issues regarding internet advertising are expected to restrain the growth of programmatic advertising market amidst the forecast period 2016-2026.
Programmatic Advertising Market: Key Players
The key vendors in the programmatic advertising market include Google Inc., Facebook Inc., LinkedIn Corporation, Microsoft Corporation, Yahoo Inc., AOL Inc., Ebay Inc., Amazon.com Inc., Baidu Inc., Conversant LLC and others. Major players in the programmatic advertising market boost their market share by entering into various mergers & acquisitions agreement with other players in the market. Furthermore, increasing global presence by establishing regional subsidiaries is another strategy followed by major programmatic advertising providers to gain competitive edge.
The report covers exhaustive analysis on:
• Programmatic Advertising Market Segments
• Programmatic Advertising Market Dynamics
• Historical Actual Market Size, 2012 - 2014
• Programmatic Advertising Market Size & Forecast 2016 to 2026
• Supply & Demand Value Chain
• Programmatic Advertising Market Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain
• Programmatic Advertising Market Drivers and Restraints
Regional analysis for Programmatic Advertising Market includes
• North America
o US & Canada
• Latin America
o Brazil, Argentina & Others
• Western Europe
o EU5
o Nordics
o Benelux
• Eastern Europe
• Asia Pacific
o Australia and New Zealand (ANZ)
o Greater China
o India
o ASEAN
o Rest of Asia Pacific
• Japan
• Middle East and Africa
o GCC Countries
o Other Middle East
o North Africa
o South Africa
o Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
TOC of this report is available upon request @ http://www.persistencemarketresearch.com/toc/13345
Report Highlights:
• Detailed overview of parent market
• Changing market dynamics of the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and product offerings
• Potential and niche segments/regions exhibiting promising growth
• A neutral perspective towards market performance
• Must-have information for market players to sustain and enhance their market footprint
About Us
Persistence Market Research (PMR) is a full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.
PMR stands committed to bringing more accuracy and speed to clients’ business decisions. From ready-to-purchase market research reports to customized research solutions, PMR’s engagement models are highly flexible without compromising on its deep-seated research values.
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