Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth: A Significant Driver Propelling The Programmatic Advertising Market In 2025

The Programmatic Advertising Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Programmatic Advertising Market Size During the Forecast Period?
The scale of the programmatic advertising market has seen a rapid surge in the past few years. Its size is projected to expand from $12.33 billion in 2024 to $15.7 billion in 2025, rising at a compound annual growth rate (CAGR) of 27.4%. The remarkable growth during the historical period is largely due to factors such as data-focused targeting, improved automation and efficiency, audience partitioning, brand protection initiatives, as well as video and mobile advertising.

The market for programmatic advertising is predicted to witness a significant surge in growth over the next few years, reaching $33.17 billion by the year 2029 with a compounded annual growth rate (CAGR) of 20.6%. This anticipated growth during the forecast period can be credited to the widespread usage of contextual targeting, compliant solutions for privacy, programmatic audio advertising, evolution of header bidding, and unified ID solutions. Noteworthy trends projected for the forecast period encompass utilization of first-party data, enhancements in real-time bidding (RTB), management of cross-channel campaigns, dynamic creative optimization (DCO), and supply path optimization (SPO).

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What Are the High-Growth Segments in the Programmatic Advertising Market?
The programmatic advertising market covered in this report is segmented -

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

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What Key Drivers Are Expected to Influence Future Programmatic Advertising Market Growth?
The substantial expansion of the mobile industry is anticipated to greatly influence the augmentation of the programmatic advertising market. Factors like an escalating population, progression in technology, and a surge in internet use are contributing to the evolution of the mobile industry. The internet, coupled with mobile usage, has emerged as the go-to source of information for countless individuals, be it at home, school, or the workplace. The burgeoning of the mobile market, together with technological advancements, will bolster programmatic advertising, considering it facilitates automation, enhances data quality, and strategically organizes all data in a superior, more intelligent software application to target the right user while minimizing operational costs. For example, mobile smartphone subscriptions in 2022 were 8390 million units, as stated by Ericsson, a Sweden-based networking and telecommunications company. Moreover, this figure is forecasted to climb to 9230 million units by 2028. Hence, the amplified growth of the mobile market is set to fuel the expansion of the programmatic advertising market.

Which Companies Hold the Largest Share Across Different Programmatic Advertising Market Segments?
Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

What Are the Latest Developing Trends in the Programmatic Advertising Market?
The rise in technological innovation is a vital trend gaining traction in the programmatic advertising sector. The sector is experiencing the incorporation of pioneering technologies into programmatic advertising including data science, AI (artificial intelligence) and ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and more. These innovative programmatic advertising services guarantee comprehensive engagement and superior optimization in conjunction with automation. Leading firms in the programmatic ad market are concentrating on delivering state-of-the-art programmatic advertising solutions to gain more customer base and reinforce their market status. For instance, PandoLogic, an American software corporation, offers pandoIQ, a highly advanced programmatic job ad solution targeting enterprise recruitment. The pandoIQ platform deploys algorithms constructed on advanced data science, machine learning, and artificial intelligence that smartly automate and optimize the job ad process. It also improves the spending efficiency to attract high-quality candidates rapidly and intelligently. It does so by eliminating manual tasks, data bottlenecks, and inefficiency.

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What Are the Emerging Geographies for The Programmatic Advertising Market Growth?
North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Programmatic Advertising Market?
2. What is the CAGR expected in the Programmatic Advertising Market?
3. What Are the Key Innovations Transforming the Programmatic Advertising Industry?
4. Which Region Is Leading the Programmatic Advertising Market?

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