Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth Driver: Leading Transformation in the Programmatic Advertising Market in 2025

What combination of drivers is leading to accelerated growth in the programmatic advertising market?
The boom in the mobile industry is projected to substantially boost the programmatic advertising market. Factors such as a growing population, technological advancements, and increased internet usage are fueling the development of the mobile sector. The internet and mobile devices have become a universal information resource for countless individuals, whether they are at home, school, or work. The mobile market's expansion, combined with technological progress, is set to boost programmatic advertising since it facilitates automation, enhances data quality, and organizes all data effectively in smarter software applications to target the right user at minimal operational costs. For example, Ericsson, a Sweden-based networking and telecommunications firm, revealed that mobile smartphone subscriptions in 2022 stood at 8390 million units, with projections to rise to 9230 million units by 2028. Consequently, the mobile market's burgeoning growth is set to fuel the development of the programmatic advertising market.

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What is the projected compound annual growth rate (CAGR) of the programmatic advertising market from 2025 to 2034, and what factors influence it?
The value of the programmatic advertising sector has surged significantly in the past few years. The market which was worth $12.33 billion in 2024, is forecasted to expand to $15.7 billion in 2025, with a compound annual growth rate (CAGR) of 27.4%. Factors such as data-driven targeting, automation and efficiency, audience segmentation, brand safety mechanisms, as well as video and mobile advertising have played key roles in this historic growth.

The size of the programmatic advertising market is forecasted to witness a significant surge in the coming years, escalating to $33.17 billion by 2029 with a compound annual growth rate (CAGR) of 20.6%. This substantial development during the predicted period is linked to the growing implementation of contextual targeting, privacy-compliant resolutions, programmatic audio advertising, evolution of header bidding, and unified ID solutions. Notable trends within this forecast period incorporate the usage of first-party data, enhancements in real-time bidding (RTB), managing cross-channel campaigns, dynamic creative optimization (DCO), as well as supply path optimization (SPO).

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How are the latest trends influencing the growth of the programmatic advertising market?
The advent of technological innovations is a significant trend that's gaining traction in the programmatic advertising market. The market is experiencing the integration of cutting-edge technologies into programmatic advertising such as data science, AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, among others. These state-of-the-art programmatic advertising solutions deliver comprehensive engagement and superior optimization coupled with automation. Leading corporations in the programmatic advertising market are concentrating on supplying technologically sophisticated programmatic advertising solutions to attract more clients and fortify their market standing. For example, PandoLogic, a software firm based in the US, provides pandoIQ, the most progressive programmatic job advertising solution for enterprise recruitment. The pandoIQ platform employs algorithms developed on superior data science, machine learning, and artificial intelligence for intelligent automation and optimization of job advertising. Additionally, it maximizes the expenditure to achieve high-quality candidates quicker, smarter, and more effectively by eliminating manual procedures, data bottlenecks, and inefficiency.

What are the major segments of the programmatic advertising market and their role in driving growth?
The programmatic advertising market covered in this report is segmented -

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

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Which regions are key players in the growth of the programmatic advertising market?
North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the programmatic advertising market?
Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

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What Is Covered In The Programmatic Advertising Global Market Report?

•Market Size Forecast: Examine the programmatic advertising market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the programmatic advertising market for a structured understanding.
•Key Players Overview: Analyze major players in the programmatic advertising market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the programmatic advertising market.
•Segment Contributions: Evaluate how different segments drive overall growth in the programmatic advertising market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the programmatic advertising market.
•Industry Challenges: Identify potential risks and obstacles affecting the programmatic advertising market.
•Competitive Landscape: Review strategic developments in the programmatic advertising market, including expansions, agreements, and new product launches.

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