Key Factor Supporting Programmatic Advertising Market Development in 2025: Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

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How Large Will the Programmatic Advertising Market Size By 2025?
The size of the programmatic advertising market has expanded greatly over the past few years. It is projected to increase from $12.33 billion in 2024 to $15.68 billion in 2025, with a compound annual growth rate (CAGR) of 27.2%. The rapid growth during the past period can be traced back to elements like data-driven targeting, automation and efficiency, audience categorization, brand safety measures, and a rise in video and mobile advertising.

How Big Is the Programmatic Advertising Market Size Expected to Grow by 2029?
In the upcoming years, the programmatic advertising industry is anticipated to undergo substantial expansion, reaching a valuation of $33.04 billion in 2029 with a compound annual growth rate (CAGR) of 20.5%. The surge during the projection period can be attributed to the rise in contextual targeting, privacy-compliant solutions, programmatic audio advertising, the evolution of header bidding, and unified ID solutions. The forecast period will also witness significant trends like utilising first-party data, advancements in real-time bidding (RTB), managing cross-channel campaigns, dynamic creative optimization (DCO), and supply path optimization (SPO).

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Which Key Market Drivers Powering Programmatic Advertising Market Expansion and Growth?
The expected surge in the mobile industry is projected to substantially fuel the expansion of the programmatic advertising market. Factors such as growing population, technological evolution, and rising internet usage contribute to the burgeoning mobile industry. The internet and mobile usage have emerged as the primary sources of information for numerous people in their homes, educational institutions, and workplaces. The growth trajectory of the mobile market, paired with technological advances, will bolster programmatic advertising, enabling its automation, enriching data quality, and organizing all data more efficiently within savvy software applications, targeting the relevant user at the lowest operational cost. For instance, Ericsson, a networking and telecommunications company based in Sweden, reported that the mobile smartphone subscriptions in 2022 numbered 8390 million units, with an expectation to reach 9230 million units by 2028. Thus, the burgeoning growth of the mobile market is set to steer the rise of the programmatic advertising market.

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What Long-Term Trends Will Define the Future of the Programmatic Advertising Market?
The rise of technology is a prevalent trend in the programmatic advertising market. The market is seeing the incorporation of cutting-edge technologies including AI (Artificial Intelligence) & ML (Machine Learning), data science, text API (Application Programming Interface), CRM (Customer Relationship Management) software, among others. Such innovative implementations for programmatic advertising allow for comprehensive engagement, superior optimization, and automation. Dominant companies within this market are intent on offering these technologically-enhanced programmatic advertising solutions to gather new clients and solidify their market standing. One example is American software company PandoLogic, offering the highly advanced pandoIQ, a solution for enterprise recruitment through programmatic job advertising. This platform employs algorithms constructed from state-of-the-art data science, machine learning, and artificial intelligence to smartly automate and optimize job advertisement processes. Furthermore, it efficiently cuts back on manual endeavors, data silos, and inefficiencies by optimizing spending to draw in quality candidates swiftly and effectively.

What Are the Emerging Segments in the Programmatic Advertising Market?
The programmatic advertising market covered in this report is segmented -

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

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Who Are the Global Leaders in the Programmatic Advertising Market?
Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

Which are the Top Profitable Regional Markets for the Programmatic Advertising Industry?
North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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