Future Perspective: Key Trends Shaping the Kiwi Fruit Market Up to 2030

The kiwi fruit market is poised for significant expansion over the coming years as consumer preferences shift toward healthier and more natural food options. Growing interest in organic produce and processed fruit products is fueling this growth. Let's explore the market's size, key players, emerging trends, and segment-wise outlook to better understand its future trajectory.

Projected Market Value and Growth Rate of the Kiwi Fruit Market
The kiwi fruit market is anticipated to witness robust growth, reaching a valuation of $2.76 billion by 2030. This represents a compound annual growth rate (CAGR) of 6.2% over the forecast period. Several factors are driving this upward trend, including an expanding base of health-conscious consumers, broader applications for processed kiwi products, rising demand for organic kiwis, advancements in storage technologies, and increasing consumption in emerging economies. Notable trends shaping the market include a surge in demand for fresh, nutrient-dense fruits, wider adoption of organic kiwi farming practices, development of cold chain logistics, growing use of kiwi in processed food items, and enhanced emphasis on quality grading criteria.

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Key Players Leading the Global Kiwi Fruit Market
The kiwi fruit industry features several prominent companies that dominate production and distribution globally. Some of the leading players include Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC, and T&G Global.

Strategic Acquisition in the Kiwi Fruit Market
In January 2024, Unifrutti Group, based in the United Arab Emirates and engaged in fresh fruit production, marketing, and distribution, acquired Chilean fresh produce company Verfrut for an undisclosed sum. This acquisition is part of Unifrutti's strategy to enhance operational efficiency and broaden its variety offerings in the Chilean market. They plan to implement varietal conversion programs on the acquired farms to increase productivity and improve product quality. Verfrut is known as a significant grower and exporter of fresh produce in Chile.

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Innovations Shaping the Kiwi Fruit Industry
A growing number of companies in the kiwi sector are focusing on developing innovative products such as kiwi fruit extracts to boost protein absorption. Kiwi extract concentrates bioactive compounds from the fruit, offering potential health and nutritional benefits. For instance, in January 2023, Spain-based Pharmactive Biotech Products S.L.U. introduced KWD+, a kiwi extract standardized to contain at least 0.15% actinidin, 0.1% Aktinnamics antioxidants, and proteolytic enzymes up to five times more concentrated than in fresh kiwi. This product is designed to provide precise dosing for enhanced protein digestion and absorption. It caters to specific consumer groups such as athletes, elderly individuals, and vegans, potentially widening the use of kiwi-based ingredients beyond fresh fruit consumption.

Detailed Market Segmentation of the Global Kiwi Fruit Market
This report segments the kiwi fruit market into the following categories:

1) Product Type: Fresh Kiwi, Processed Kiwi
2) Nature: Organic, Conventional
3) Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) Application: Direct Consumption, Jams, Sauce, Ice Cream, Salad, Other Applications

Further subcategories include:
- Fresh Kiwi types such as Green Kiwi, Gold Kiwi (Yellow Kiwi), and Organic Kiwi
- Processed Kiwi products like Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, and Kiwi Puree

This segmentation helps provide a comprehensive view of market dynamics and growth opportunities across various product forms, consumer preferences, and distribution methods.

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This release was published on openPR.