Increasing Organic Food Demand Propelling The Growth Of The Kiwi Fruit Market Driver: Leading Transformation in the Kiwi Fruit Market in 2025

Which drivers are expected to have the greatest impact on the over the kiwi fruit market's growth?
The increasing demand for organic food is expected to drive the Kiwi fruit market. Organic food, produced without synthetic chemicals and GMOs, is gaining popularity due to growing health consciousness among consumers. Organic kiwi fruit, like other organic products, offers higher nutritional value and is produced with sustainable agricultural practices. In May 2023, the Organic Trade Association reported that organic food sales grew from 59,149 million in 2021 to 61,670 million in 2022, reflecting the growing demand for organic food, including kiwi fruit.

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What is the future CAGR of the kiwi fruit market, and how will it impact industry expansion?
The kiwi fruit market will grow from $1.9 billion in 2024 to $2.04 billion in 2025 at a CAGR of 7.7%, fueled by health-conscious consumers, better logistics, and demand for exotic fruits.

The kiwi fruit market is expected to grow significantly, reaching $2.72 billion by 2029 at a CAGR of 7.4%. Growth drivers include rising demand for healthy foods, climate change-driven cultivation shifts, growing preference for organic kiwi, government agricultural initiatives, and changing consumer demographics. Key trends include increased demand for organic kiwi, social media marketing, new flavor varieties, integration into functional foods, and the rise of gourmet kiwi products.

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What are the most significant trends transforming the kiwi fruit market today?
Companies in the Kiwi fruit market are increasing their focus on innovative products, such as Kiwi extracts, to enhance protein absorption. Kiwi extract is a concentrated form of compounds from kiwifruit, known for its potential health benefits and nutritional value. For example, in January 2023, Pharmactive Biotech Products S.L.U., a Spain-based company offering natural ingredients, launched KWD+, a kiwi fruit extract. This product is standardized to contain at least 0.15% actinidin and 0.1% Aktinnamics antioxidants, with proteolytic enzyme levels up to five times higher than fresh kiwi. The extract is designed to improve protein digestion and absorption, targeting specific consumer groups like athletes, seniors, and vegans, thus expanding market opportunities for kiwi-based ingredients beyond fresh fruit.

Which key market segments comprise the kiwi fruit market and drive its revenue growth?
The kiwi fruit market covered in this report is segmented -

1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications

Subsegments:
1) By Fresh Kiwi: Green Kiwi, Gold Kiwi (Yellow Kiwi), Organic Kiwi
2) By Processed Kiwi: Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, Kiwi Puree

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What regions are at the forefront of kiwi fruit market expansion?
Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the kiwi fruit market?
Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC

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What Is Covered In The Kiwi Fruit Global Market Report?

•Market Size Forecast: Examine the kiwi fruit market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the kiwi fruit market for a structured understanding.
•Key Players Overview: Analyze major players in the kiwi fruit market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the kiwi fruit market.
•Segment Contributions: Evaluate how different segments drive overall growth in the kiwi fruit market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the kiwi fruit market.
•Industry Challenges: Identify potential risks and obstacles affecting the kiwi fruit market.
•Competitive Landscape: Review strategic developments in the kiwi fruit market, including expansions, agreements, and new product launches.

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