Increasing Organic Food Demand Propelling The Growth Of The Kiwi Fruit Market: Pivotal Factor Influencing Kiwi Fruit Market Growth in 2025

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Kiwi Fruit Market Size Growth Forecast: What to Expect by 2025?
The value of the kiwi fruit market has seen robust growth in recent times, expanding from $1.9 billion in 2024 to an expected $2.04 billion in 2025, marking a compound annual growth rate (CAGR) of 7.7%. This growth in the previous years can be credited to factors such as escalated consumer consciousness about the health advantages of consuming kiwi fruit, upgrades in transportation and logistics, a surge in demand for exotic fruits particularly in advanced markets, the application of contemporary agricultural practices resulting in greater yields, and trade agreements that streamline the export and import process of kiwi fruit.

How Will the Kiwi Fruit Market Size Evolve and Grow by 2029?
Anticipated to demonstrate robust expansion in the coming years, the kiwi fruit market's size is predicted to reach $2.72 billion by 2029, with a compound annual growth rate (CAGR) of 7.4%. The growth for the forecasted period is due to sustained emphasis on healthy eating, which drives demand for nutritional fruits such as kiwi. Other contributing factors include climate change that influences traditional kiwi fruit farming locations, paving the way for the prospecting of new planting areas. Changing predilections towards organic and sustainably grown kiwi fruits, government schemes that boost fruit farming and the diversity of exports, as well as the transformation in demography and urbanization that affects consumption trends, are anticipated. Within the forecasted period, the rise in demand for organic and sustainably grown kiwi fruits, an escalating use of social media and digital platforms' for promotion and sales, the creation of new variants with enriched taste attributes and longer shelf-life, the incorporation of kiwi fruit in functional food and nutraceutical products, and the appearance of gourmet and premium sections in the kiwi fruit market will emerge as significant trends.

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What Drivers Are Propelling the Growth of Kiwi Fruit Market Forward?
The Kiwi fruit market is anticipated to be propelled by the surging demand for organic food. Organic and natural products are those which are developed without the use of genetically modified organisms, synthetic chemicals, or pesticides, and they are subtly processed, devoid of artificial additives. The escalating demand for natural and organic foods stems from increased consumer health awareness and a pressing need for transparency in the food supply chain. Organic kiwi fruits represent a comprehensive approach to food production that values environmental preservation, consumer health, and sustainable farming. Organic fruits like kiwi may have a higher nutritional value due to increased levels of antioxidants, vitamins, minerals, and phytonutrients compared to their conventionally grown counterparts. For example, in May 2023, the Organic Trade Association, a membership organisation based in the US, reported an increase in organic food sales from 59,149 in 2021 to 61,670 in 2022. As a result, the Kiwi fruit market is experiencing growth due to the rising demand for organic food.

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Which Emerging Trends Are Transforming the Kiwi Fruit Market in 2025?
Leading entities within the Kiwi fruit industry have begun to shift their focus on the introduction of innovative products, such as Kiwi extracts, designed to enhance protein absorption. The term 'Kiwi extract' refers to a potent version of compounds that are sourced from kiwifruits, often adopted for their proposed health advantages and nutritional properties. For instance, in January 2023, Pharmactive Biotech Products S.L.U., a natural ingredient provider based in Spain, unveiled KWD+, an extract derived from kiwi fruit. This product includes standardization to incorporate a minimum of 0.15% actinidin, inclusion of 0.1% Aktinnamics antioxidants, and a proteolytic enzyme concentration that is up to five folds greater than that found in fresh kiwi fruit. This sophisticated solution facilitates more accurate dosage for better protein digestion and absorption, catering to distinct consumer groups like athletes, older adults, and vegans. This could potentially broaden the spectrum of opportunities for Kiwi-based components in the Kiwi fruit industry, extending beyond just the consumption of fresh fruits.

What Are the Key Segments in the Kiwi Fruit Market?
The kiwi fruit market covered in this report is segmented -

1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications

Subsegments:
1) By Fresh Kiwi: Green Kiwi, Gold Kiwi (Yellow Kiwi), Organic Kiwi
2) By Processed Kiwi: Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, Kiwi Puree

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Who Are the Key Players Shaping the Kiwi Fruit Market's Competitive Landscape?
Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC

What Geographic Markets Are Powering Growth in the Kiwi Fruit Market?
Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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