Saudi Arabia Online Travel Market is Going to Hit USD 13.0 Billion by 2034, Surging at 9.41% CAGR

Saudi Arabia Online Travel Market Overview
Market Size in 2025: USD 5.8 Billion
Market Forecast in 2034: USD 13.0 Billion
Market Growth Rate 2026-2034: 9.41%

According to IMARC Group's latest research publication, "Saudi Arabia Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2026-2034", The Saudi Arabia online travel market size reached USD 5.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 13.0 Billion by 2034, exhibiting a growth rate (CAGR) of 9.41% during 2026-2034.

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How AI is Reshaping the Future of Saudi Arabia Online Travel Market

● AI chatbots are transforming customer service in Saudi's online travel scene, handling over 60% of inquiries for quick bookings and support, backed by Vision 2030's push for digital tools like the Nusuk app that streamlines pilgrim trips with real-time multilingual help.

● Personalized travel recommendations via AI are boosting user engagement, with 43% of Saudis snagging the best deals through smart suggestions on platforms, as companies like Almosafer integrate tech to analyze preferences and ramp up conversion rates effortlessly.

● Government schemes under Vision 2030 are rolling out AI companions like SARA, the digital human guide offering real-time advice and bookings, making trips more accessible and fun while supporting millions of visitors with tailored multilingual experiences.

● Dynamic pricing powered by AI helps online travel firms adjust rates on the fly for flights and hotels, optimizing revenue during peaks, with news from Seera Group highlighting investments in such tools to keep things competitive and customer-friendly.

● Autonomous AI agents are emerging to manage entire journeys, re-planning itineraries amid disruptions, as seen in pilots by regional companies and partnerships like Strategic Gears with CozmoX, bringing proactive 'AI employees' to enhance Saudi tourism efficiency.

Saudi Arabia Online Travel Market Trends & Drivers:

Religious tourism is powering the Saudi online travel scene like never before, with millions flocking to Mecca and Medina each year pulling in huge numbers through digital platforms. The standout here is the Nusuk app from the Ministry of Hajj and Umrah, which has skyrocketed to over 40 million users from 190 countries-more than 90% international-handling everything from e-visas and hotel bookings to interactive maps, prayer times, and transport like the Haramain train. This makes planning an Umrah trip a breeze, especially with flexible multiple-entry e-visas now available to folks from 66 countries via simple online portals. Government pushes under Vision 2030 have supercharged this, aiming to welcome massive pilgrim crowds while blending sacred journeys with seamless tech, so travelers skip lines and focus on what matters. It's turning faith-based visits into a digital win, boosting bookings across apps and OTAs as word spreads globally.

AI and digital smarts are shaking up how Saudis and visitors book trips, making everything feel custom-made and super convenient. Platforms now use AI chatbots that tackle over 60% of inquiries round-the-clock, spitting out instant confirmations and tailored suggestions based on your past searches or budget. Big players like Salesforce are pumping in $500 million for AI hubs in Riyadh, while apps roll out augmented reality previews that spiked bookings by 35% recently. Salesforce's regional push and tools like the AI Tourism Assistant "Sarah" are crafting personalized itineraries, dynamic pricing, and even blockchain for secure deals, all syncing with Vision 2030's smart tourism vibe. Over 76% of bookings happen on mobile apps, with travelers loving the 24/7 support and real-time tweaks that cut hassle and amp up satisfaction. It's like having a travel genius in your pocket, drawing in tech-hungry users daily.

Government backing and mega-projects are laying the groundwork for online travel to thrive, pulling in crowds with easier access and wow-factor destinations. Vision 2030's Digital Tourism Strategy rolls out unified platforms that link hotels, flights, and activities, while e-visa expansions to 66 countries and license checks for hotels in Mecca make booking safer and simpler. Spots like NEOM, Red Sea, and Qiddiya are luring adventurers with sustainable, high-tech appeals, and mobile dominates-over 70% of reservations via apps from a super-connected crowd. The Visit Saudi platform and partnerships with giants like Trip.com amp up global promo, while innovations like AR previews and cashless pays via STC Pay keep things flowing smooth. These moves not only simplify trips but spark startups and jobs, creating a buzzing ecosystem where online planning feels effortless and exciting for everyone.

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Saudi Arabia Online Travel Market Industry Segmentation:

The report has segmented the market into the following categories:

Service Type Insights:

● Transportation
● Travel Accommodation
● Vacation Packages

Platform Insights:

● Mobile
● Desktop

Mode of Booking Insights:

● Online Travel Agencies (OTAs)
● Direct Travel Suppliers

Age Group Insights:

● 22-31 Years
● 32-43 Years
● 44-56 Years
● Above 56 Years

Regional Insights:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Recent News and Developments in Saudi Arabia Online Travel Market

● January 2026: Saudi Gram launches integrated tourism platform, revolutionizing bookings with AI-driven personalization and real-time features for global visitors.

● January 2026: Saudia starts new Riyadh-Kozhikode flights with four weekly services, boosting online connectivity to India via digital booking platforms.

● January 2026: Saudia supports global events like Riyadh Season 2025-2026, boosting online bookings with new routes and digital access from major hubs.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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