From the forest to the kitchen: How 'Die M?belmacher' realize the regional forest value chain

Individual customization instead of mass production - Confirmed by the German Sustainability Award: Unique concept for holistic living with solid wood furniture.

Unterkrumbach_ - In a globalized furniture world, transparent supply chains are an empty promise. The Franconian craft business "Die M?belmacher" now shows how consistent regionality really works in a new overview of its unique selling points: The company is one of the few in the world to control the entire chain - from the direct purchase of the tree trunk in the Hersbrucker Alb to the assembly of the finished designer furnishings from the solid wood kitchen to the customer's wine cellar.

The "regional forestry chain": unique in Germany

While furniture manufacturers and carpenters usually rely on industrially prefabricated solid wood panels, the work of the furniture makers begins in the forest. By purchasing directly from the regional forester and sawing, stacking and drying the wood themselves, 100% of the added value remains in the region. This is something that cannot be achieved anywhere else to this extent, as confirmed by the research of the German Sustainability Award - the most prestigious award for sustainable management that has existed in the DACH region for 18 years: for the unique "Regional Forest Creation Chain", which is described here in detail from the forest to the customer.

The customer as co-designer

Another feature that is highlighted on the new "Unique selling points" page is the design process. No off-the-peg furniture is created here. In a joint process with the customer, individual furnishing solutions are developed that are precisely tailored to their needs and living situations. "For us, customization doesn't just mean a different size, but a shared vision of living space," explains herwig Danzer.

Complete furnishings: from the kitchen to the record cabinet

The furniture makers don't think in terms of pieces of furniture, but in terms of living spaces. The new web overview illustrates their expertise in complete solutions: Whether ergonomic solid wood kitchens, healthy bedrooms or specialized solutions such as the innovative record cabinet - everything from a single source, from a single source and from the same wood from the region.

"Everything good for furnishing"...
... has been the M?belmacher slogan since 1997 and that's exactly what it means. "We wanted to describe to our website visitors what makes us special: we are a partner who still understands craftsmanship as responsibility for the entire chain - from the tree to moving in," says Danzer. The new site serves as a compass for anyone who values genuine sustainability and individual design.

herwig Danzer - Die M?belmacher GmbH
Unterkrumbach 39 91241 Kirchensittenbach 09151 - 862 999 https://www.die-moebelmacher.de

herwig.danzer@die-moebelmacher.de
Gesch?ftsf?hrer: herwig Danzer, Amtsgericht N?rnberg HRB 14700

Germany

The company was founded in 1988 in Hersbruck near Nuremberg as a holistically oriented furniture manufacturer. In 1997, the newly founded Die M?belmacher GmbH, which now has around 15 employees, moved into the new ecological building in Unterkrumbach, where furniture and kitchens are custom-made from solid wood from the region.
The range is complemented by the complete furnishing of kitchens, living and working environments, from lighting and upholstered furniture to curtains and even hi-fi systems made from local wood. They have been awarded the Sustainability Prize of the City of Nuremberg, named Bavaria's environmental ambassador, won the Thalhofer Prize and, since the 2005 Craftsmanship Prize, they have been one of the seven best German craft businesses. In 2010, they won the German Local Sustainability Award. In 2021 and 2022, they were nominated for the Lammsbr?u Sustainability Award and the German Sustainability Award "Local Hero", also in 2023 and 2024. In 2023, they won the IGR's Ergonomics Innovation Award, and in 2024, their workshop was named the most beautiful in Germany by the jury of the trade magazine DDS. On November 28, 2024, they won the German Sustainability Award 2025 in the furniture and furnishings category.

This release was published on openPR.