Global Party Supplies Market Outlook 2035: Industry to Surpass USD 39.2 Billion by 2035, Expanding at a Robust CAGR of 8.9% Driven by Themed Events and E-commerce Growth

The global party supplies market is undergoing a remarkable transformation, reflecting changing consumer behavior, social media influence, and the rising culture of themed and experiential celebrations. Valued at US$ 15.9 billion in 2024, the market is projected to grow at a compound annual growth rate (CAGR) of 8.9% from 2025 to 2035, reaching an impressive US$ 39.2 billion by 2035. This surge signifies not only the growing frequency of social events and celebrations but also a paradigm shift toward sustainable, convenient, and personalized party experiences.

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Analysts' Viewpoint: Celebration as an Experience-Driven Culture

Analysts observe that the party supplies industry is moving beyond traditional decorations and disposable tableware toward a holistic experience encompassing personalization, sustainability, and visual appeal. Modern consumers, inspired by social media trends and digital sharing culture, are increasingly seeking curated, Instagram-worthy setups for birthdays, weddings, baby showers, and corporate events.

This experience-driven culture has compelled manufacturers and retailers to rethink product design, distribution strategies, and sustainability goals. Major players and boutique craft stores alike are investing in eco-friendly materials, biodegradable decorations, and themed party kits that offer convenience without compromising on aesthetics. Partnerships with event planners, designers, and digital creators have become a vital element in expanding product portfolios and reaching younger demographics.

Market Overview: Celebrations Fueling Global Demand

The global party supplies market continues to thrive as celebrations remain a fundamental part of human social behavior. Every event - personal or professional - allows individuals to express creativity and emotion through décor, favors, and themed accessories.

With technology and e-commerce acting as enablers, consumers can now access an extensive array of products globally with just a few clicks. The rise of subscription-based models and pre-curated party kits simplifies the planning process for busy consumers, especially in urban markets. Moreover, the growing awareness of environmental impact has fueled demand for biodegradable products, paper-based decorations, and reusable tableware - making sustainability a central selling point for leading brands.

The proliferation of social media platforms such as Instagram, TikTok, and Pinterest has dramatically influenced the party supplies landscape. Consumers are increasingly motivated to host picture-perfect events that mirror online trends, thus driving higher spending per event and repeat purchases across multiple product categories.

Key Market Drivers

Rise of Themed and Personalized Celebrations

The modern consumer places high value on individual expression and uniqueness. The demand for personalized party supplies - from custom banners and balloons to engraved tableware and digital invitations - has risen sharply. Suppliers are capitalizing on this by introducing customization tools that allow consumers to design and preview products online before purchase.

For example, one supplier introduced coordinated décor kits featuring invitations, banners, and themed tableware for home gatherings, leading to a significant rise in per-event spending. This personalization trend is redefining how consumers approach celebrations, transforming them from mere gatherings into personalized lifestyle statements.

Expansion of E-commerce and Curated Packaging

The rapid expansion of online retail channels has revolutionized the way consumers purchase party supplies. E-commerce platforms offer unmatched variety, price comparison, and doorstep delivery - factors essential in today's fast-paced lifestyles. Moreover, curated options such as monthly subscription boxes or theme-based kits are gaining popularity among both individuals and event planners.

One pioneering retailer introduced a subscription-based party box service, providing a ready-to-use package of décor items tailored to different themes and occasions. This innovation not only boosts consumer convenience but also encourages brand loyalty and recurring revenue, further solidifying e-commerce as the backbone of modern party supply distribution.

Segmental Insights: Decorations Dominate Market Share

Among all product categories, decorations - including balloons, banners, centerpieces, and themed backdrops - hold the dominant share in the party supplies market. The appeal lies in their dual purpose: practical utility and visual impact. Balloons, in particular, have emerged as a cornerstone of modern décor, offering a cost-effective and versatile solution adaptable to any event theme.

Recent innovations such as DIY balloon kits, balloon arches, and customizable backdrop walls have made decoration products even more accessible to consumers. The trend of "build-it-yourself" decorations has grown, especially among millennial and Gen Z consumers who prefer personalized setups. Consequently, the decorations segment is expected to maintain its leadership position through 2035, driven by high consumption frequency and low cost per use.

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Regional Outlook: North America Leads the Global Market

North America, particularly the United States, continues to dominate the global party supplies market. The region's vibrant culture of celebration - from birthdays and seasonal festivities to corporate events and holiday gatherings - has fostered consistent demand for high-quality and innovative party supplies.

American consumers are known for embracing personalization, convenience, and eco-friendly options, and retailers have responded with a wide range of sustainable decorations, reusable tableware, and customizable kits. Major retail formats such as supermarkets, specialty stores, and craft chains offer comprehensive selections, while e-commerce giants capture growing digital demand.

The region's commitment to sustainability is another growth catalyst. Biodegradable materials, recyclable packaging, and eco-conscious branding have become critical differentiators for companies aiming to capture environmentally aware consumers. Moreover, the influence of social media in North America remains unmatched - with platforms like TikTok driving new décor trends, DIY tutorials, and viral themes that accelerate product adoption.

Competitive Landscape and Key Developments

The competitive landscape of the global party supplies market is highly fragmented, with a mix of established corporations and creative niche brands. Major industry participants include AGC, LLC (American Greetings Corporation), ArtisanoDesigns, Disney, Dixie (Georgia-Pacific), Hallmark Licensing, LLC, Lowe's (Chinet), Meredith Corporation (Martha Stewart), Party City, Unique Industries, Inc., Wilton Brands LLC, and The Michaels Companies, Inc.

These companies are focusing on strategic partnerships, product diversification, and digital transformation to stay competitive.

Recent industry highlights include:

April 2025 - The Michaels Companies, Inc. announced an expansion of its offerings in balloons and party supplies, coupled with enhanced in-store experiences for private celebrations and birthdays. The initiative aims to position Michaels as a one-stop destination for party planning and supplies.
January 2025 - Hallmark Licensing, LLC entered into a renewed partnership with celebrity Lacey Chabert for the second season of Celebrations with Lacey Chabert on Hallmark+. The collaboration also includes the launch of an exclusive product line available at Hallmark Gold Crown Stores, reinforcing the brand's position in both entertainment and retail party sectors.

These developments underscore the ongoing integration of entertainment, retail, and digital experiences, shaping the future of the party supplies ecosystem.

Future Outlook: A Celebration of Innovation and Sustainability

Looking ahead to 2035, the global party supplies market is expected to sustain strong momentum as celebrations become more experiential, sustainable, and digitally influenced. The convergence of personalization, convenience, and environmental awareness will redefine consumer expectations and competitive strategies.

Suppliers that embrace eco-friendly materials, technology-driven customization, and direct-to-consumer digital models are likely to lead the next phase of growth. Meanwhile, collaborations between retailers, event planners, and content creators will continue to push boundaries, turning every celebration into a shared, visually rich, and socially engaging experience.

By 2035, as the market surpasses US$ 39.2 billion, the global party supplies industry will no longer be defined merely by products - but by experiences, creativity, and connection. In essence, the future of parties is sustainable, digital, and delightfully personal.

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