Global AI In Social Media Market: Major Trends Reshaping the Future of the Industry

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What Will the AI In Social Media Industry Market Size Be by 2025?
The market size for AI in social media has expanded at a significant pace in the past few years. Its growth is projected to increase from $2.12 billion in 2024 to $2.68 billion in 2025, with a compound annual growth rate (CAGR) of 26.6%. Factors that contributed to its historical expansion include personalized content suggestions, improved user interaction, the ability to recognize images and videos, the usefulness of social listening and insights, and the optimization of influencer marketing.

What's the Long-Term Growth Forecast for the AI In Social Media Market Size Through 2029?
Over the forthcoming years, the AI in social media market scale is predicted to surge exponentially, estimating to reach up to $7.76 billion by 2029, with a compound annual growth rate (CAGR) of 30.4%. The propulsion in this predicted period can be contributed to the implementation of custom-made platform personalization, amplified detection of spam and fraudulent accounts, enhanced prediction of trends, accuracy in ad targeting, and the introduction of artificial intelligence in customer service. Dominant trends in the forecast period comprise platform customization, user experience, conversational AI and chatbots, content creation and curation, visual recognition and augmented reality, along with sentiment analysis and social listening.

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What Are the Key Growth Drivers Fueling the AI In Social Media Market Expansion?
The increased use of social media for online purchasing is expected to bolster the expansion of the AI in social media market. The term "social media usage for online shopping" refers to the escalating trend of utilizing social media platforms for product discovery, evaluation, and online procurement. AI plays a crucial part in online shopping through social media by enhancing the user's shopping journey, augmenting product suggestions, and simplifying the buying process. It aids in offering personalized product suggestions, initiating visual searches, establishing chatbots and virtual assistants, facilitating customer support, and ensuring fraud detection and security. All these elements contribute to the enhancement of the AI in social media market. To exemplify, a report by Influencer Marketing Hub, a Denmark-based Media firm, in December 2022, stated that the number of social media shoppers in the U.S. rose by over 35%. Moreover, it estimated that the social commerce sales in the U.S. in 2022 will reach $53.10 million, accounting for 5.1% of all online sales, marking a significant increase in comparison to the previous years. Consequently, the rise in the use of social media platforms for online purchases is fuelling the growth of the AI in social media market.

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What Are the Key Trends Driving AI In Social Media Market Growth?
In the AI in social media market, technological innovation is becoming a prominent trend. Top firms in this space, such as Meta Platforms Inc., are exploring novel technologies to maintain market dominance. Meta, a tech firm based in the United States, introduced an AI-driven tool named Sphere in July 2022. Sphere is the pioneering AI model capable of scrutinizing millions of references instantly to determine their authenticity in supporting the related claim. This progressive AI solution is designed to detect and tackle the spread of fraudulent data, notably false news, across the internet and social media platforms like Facebook, Instagram, and WhatsApp, thereby enhancing the precision of Wikipedia pages. Moreover, Sphere's enormous database, comprising 134 million publicly available web pages, leverages the collective intelligence of the internet to carry out a swift examination of hundreds of thousands of online references for potential inaccuracies. The tool is anticipated to enhance the integrity and credibility of online data, and ultimately mitigate the dissemination of false information on social networks.

How Is the AI In Social Media Market Segmented?
The ai in social mediamarket covered in this report is segmented -

1) By Component: Solutions, Services
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Application: Customer Experience Management, Sales And Marketing, Image Recognition, Predictive Risk Assessment, Other Applications
5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users

Subsegments:
1) By Solutions: Content Creation Tools, Social Media Analytics, Ad Targeting Solutions, Sentiment Analysis Tools, Chatbots And Virtual Assistants
2) By Services: Social Media Management, Strategy Consulting, Community Engagement Services, Training And Support Services, Data Analysis And Reporting Services

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Which Companies Are Leading the Charge in AI In Social Media Market Innovation?
Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost

Which Regions Are Leading the Global AI In Social Media Market in Revenue?
North America was the largest region in the AI in social media market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the AI in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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