Despite Brexit worries a positive finish for UK True Fleet Market

Overall the UK Total Market finished with 2,692,786 registrations generating a +2.3% for its year on year comparison but as we know from previous releases it was clear to see the market endured a turbulent 2016. True Fleet for the most part remained positive and while the market stumbled slightly in the months preceding the Brexit vote it finished well and delivered a + 2.9% for the full year.

Within the Top 10 brands of 2016 BMW, Mercedes, Kia and Audi were the only manufacturers to improve in the year-on-year comparison. Kia had the largest growth with + 39.0%, followed by BMW with a + 22.3%, Mercedes with + 17.9% and Audi on + 12.8%. It was interesting to see that while the German manufacturer’s predominately achieved this through registration of Compact or Middle Class cars, Kia delivered with an SUV. The Sportage once again dominated the Korean manufacturer’s volume for the year providing 66.4% of all registrations for the brand with an amazing increase of 15.0% over the 2015 percentage total.

In the vehicle segment, SUV’s dominance continues un-abated increasing its market share by 2.9% for 2016. In the SUV model Top 5 the Nissan Qashqai retained its #1 position followed by the Kia Sportage (moving up from 5th), the Opel Mokka (dropping from 2nd), the Ford Kuga (remaining in 4th), with the Hyundai Tucson rounding out the 5 with the largest lift in rank (moving up from 19th). Notable mentions within the Top 20 must also go to the Renault Kadjar which had a stellar year registering a + 655.3% growth (moving from 33rd to 7th) and also the Jeep Renegade delivering a + 170.0% (moving from 30th to 18th).

Rounding out our UK press release we looked at Top 10 manufacturers for December. While the VW group is still mired in controversy surrounding the emissions scandal there was at least some good news from the UK. 3 out of the 4 double digit growth brands were part of the group, VW produced + 17.0, Audi delivered a + 27.9% with Skoda registering + 39.0%. After looking deeper into the Skoda numbers it was refreshing to see that the growth was spread across 5 of the 7 current market models and with the recent addition of the Kodiaq SUV to the line-up Skoda’s 2017 should be even better.

DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.

Contact: Gabriel Juhas
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Phone: +49 69 95930-250
Fax: +49 69 95930-333
E-Mail: gabriel.juhas@dataforce.de
www.dataforce.de

This release was published on openPR.