U.S. Frozen Fruits Market Expected to Grow, Valued at US$ 4.2 Bn by 2031 - Persistence Market Research

The U.S. frozen fruits market is on a notable upward trajectory, projected to grow from US$ 3.1 billion in 2024 to US$ 4.2 billion by 2031. This robust expansion, registering a CAGR of 4.6%, is being driven by growing consumer demand for health-conscious, plant-based, and convenient food choices. The shift towards vegan diets, especially among millennials, is significantly boosting the popularity of frozen fruits for their long shelf life and nutrient retention.

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Berries and grapes are expected to lead the fruit category, accounting for 53.7% of the market in 2024. Regionally, the Southeast U.S. emerges as the front-runner with a projected market share of 28.5%, thanks to its favorable climate, strong agricultural infrastructure, and proximity to distribution hubs.

Key Highlights from the Report

➤ Southeast U.S. is projected to hold 28.5% market share in 2024 due to ideal climate and logistics.
➤ Berries and grapes dominate with 53.7% share, favored for their versatility and health benefits.
➤ Food and beverage sector leads with 41.2% share, reflecting demand for consistent fruit supply.
➤ Consumers value frozen fruits for year-round availability and minimal preparation.
➤ Increased use in smoothies, baked goods, and desserts expands market potential.
➤ Growth of quick commerce is expected to accelerate frozen fruit demand further.

Market Segmentation

The U.S. frozen fruits market can be segmented by fruit type, nature, form, end use, distribution channel, and region. Berries and grapes, especially blueberries, raspberries, and strawberries, lead in popularity. Nature-wise, both organic and conventional products are available, with organic gaining traction due to clean-label trends. Form segmentation includes whole fruits, sliced/diced, and purees, catering to different industrial and household needs. The food and beverage sector, especially bakery, dairy, and beverage segments, uses frozen fruits extensively. Distribution channels span B2B, supermarkets, convenience stores, specialty shops, and online platforms. Geographically, the market is divided into Northeast, Southeast, Midwest, Southwest, and West U.S.

Regional Insights

The Southeast U.S. dominates the market due to its excellent growing conditions and advanced cold chain infrastructure. States like Florida and Georgia support a robust supply of fruits like strawberries and blueberries. The region's proximity to ports like Savannah and Miami enhances logistical efficiency, supporting domestic consumption and exports. Other regions, such as the West and Northeast, are also seeing steady growth due to rising health awareness and increasing retail penetration.

Market Drivers

The rising popularity of organic and natural foods is significantly boosting the frozen fruits segment. With organic food sales topping US$ 52 billion in 2021 and fresh produce making up a significant portion, consumers increasingly prefer organic frozen options. The USDA's report on the expansion of organic farmland indicates strong future supply potential. Additionally, frozen fruits are widely used in bakery and confectionery products due to their ability to retain taste and nutrition.

Market Restraints

Nutrient degradation and added sugars in some frozen fruit products can discourage health-conscious consumers. For instance, sweetened frozen fruits may contain significantly more calories and sugars than their unsweetened counterparts. Also, despite their benefits, frozen fruits can lose some vitamin C during processing. High energy consumption and storage costs are other deterrents, especially for organic variants that are more expensive to produce and store.

Market Opportunities

New technologies like isochoric freezing are paving the way for high-quality frozen fruits with better texture and reduced energy usage. This method, which prevents ice formation, preserves the structure and flavor of fruits more effectively. Another promising trend is the rise of pre-portioned smoothie packs, which cater to busy consumers seeking quick and healthy meals. These packs simplify meal prep while offering nutrition and variety.

Frequently Asked Questions (FAQs)

◆ How big is the U.S. frozen fruits market in 2024?
◆ What is the projected growth rate of the U.S. frozen fruits market?
◆ Which fruit type dominates the U.S. frozen fruits industry?
◆ What is the market forecast for U.S. frozen fruits through 2031?
◆ Which region is expected to lead the U.S. frozen fruits market?

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Company Insights

• Dole Plc
• Chiquita Group
• Kerry Group plc (Ravifruit)
• AGRANA Beteiligungs-AG (Dirafrost)
• Nature's Touch
• Milne Fruit Products Inc.
• ShimlaHills
• Meel Corporation
• SAS SICA SICODIS

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