Opportunities For Cheese Innovation In Southeast Asia

Summary

There is great growth potential for cheese in Southeast Asia. Rapid urbanization, greater travel, and an influx of Western expatriates are creating greater exposure to other cultures and international cuisines, which is an important driver for cheese innovation in the region. There is greater awareness and penetration of milder cheeses like cheddar and mozzarella, due to their versatility for home cooking and immediate consumption, and availability through Western foodservice offerings and international hotel and supermarket chains.

Key Findings

- While per capita consumption of cheese is lower than other parts of the world, many countries in Southeast Asia have younger populations, who are open to more Western influences and are digitally savvy.

- In comparisons to Southeast Asian consumers in general, Japanese consumers are adventurous with their food choices, with 65% claiming to experiment with new and unusual flavors when shopping for food and drink.

- Products that match local taste/flavor preferences strongly appeal to consumers in emerging East Asian markets. 34% agree that it would encourage them to buy a food product, more than any other factor.

Synopsis
"Opportunities for Cheese Innovation in Southeast Asia" focuses on outlining key consumer attitudes and innovation trends currently impacting the cheese category in Southeast Asia. For the purpose of this research, Canadean has defined Southeast Asia as China, Hong Kong, Japan, Singapore, Malaysia, Indonesia, South Korea, Thailand, Vietnam, and the Philippines.

Your key questions answered:

- What are the key consumer trends impacting cheese NPD in Southeast Asia?

- What does cheese innovation in the region look like?

- How can I align my product offerings to local tastes to succeed?

Download sample Copy of Report at http://www.marketresearchreports.biz/sample/sample/885017

Reasons To Buy

- Gain insight into the key innovation opportunities for cheese in Southeast Asia.

- Learn about local tastes, habits, and attitudes and how these influence and impact cheese preferences.

- Discover the latest product innovations in cheese from the region.

MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Tel: +1-518-621-2074
Website: http://www.marketresearchreports.biz/
Email: sales@marketresearchreports.biz

This release was published on openPR.