China Snack Food Market to Hit $206.2 Billion by 2033, Driven by Urbanization and Health-Conscious Trends

China Snacks Food Market Overview
The market for snacks in China is experiencing rapid growth due to shifting customer preferences, urbanization, and evolving lifestyles. Younger customers are becoming increasingly interested in novel sweet and savory products, such as fusion flavors and items with global inspiration, even as classic snacks like dried fruits, nuts, and pastries remain popular. Brands are reformulating their products in response to the growing demand for natural, low-fat, and low-sugar snacks, driven by increased health consciousness. Another important consideration while making a purchase is mobility and convenience. Social media and e-commerce play a significant role in influencing trends and driving sales, and internet-famous snacks are quickly gaining popularity. The market is vibrant and fiercely competitive, combining innovation with tradition and rising consumer health concerns.

According to Renub Research, the Chinese snacks food market is expected to reach approximately US$ 206.20 billion by 2033, up from US$ 131.10 billion in 2024, registering a compound annual growth rate (CAGR) of 5.16% from 2025 to 2033.

Key information covered in the report.
Base Year - 2024
Historical Period - 2021-2024
Market Forecast - 2025-2033
Market - US$ Billion

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Products
1. Cookies & Crackers
• Bar Cookies
• Molded Cookies
• Rolled Cookies
• Drop Cookies
• Others

2. Potato Chips
• 2.1 Organic
• 2.2 Conventional

3. Tortilla Chips, Flips & Pretzels
• 3.1 Salted
• 3.2 Unsalted

Top consumer, product, and retail trends
Traditional Snacks and Flavors Continue to Be Popular
Chinese customers continue to favor conventional delicacies like mooncakes, sesame sweets, and dried shrimp despite the rising popularity of cosmopolitan cuisines. The market is heavily reliant on regional flavors, such as sweet and spicy, as well as fermented and preserved delicacies.
Health-Aware Decisions and Useful Snacks
Chinese customers are increasingly opting for low-sugar, organic, and functional snacks due to growing health consciousness. The popularity of snacks that offer health benefits, such as improved digestion or enhanced immunity, is a result of consumers' increasing desire for wellness-focused products.
Handmade and High-End Items Increasing Demand
The demand for high-quality, artisanal foods is growing, particularly among younger urbanites. The consumption of imported snacks, premium chocolate, and dried fruits is increasing as customers seek distinctive experiences and high-quality ingredients.

Distribution Channels
• Supermarket & Hypermarkets
• Convenience Stores
• Online Retails
• Others

Top Three Snacking Trends in China
Understanding what appeals to Chinese customers at the moment is crucial for firms seeking to enter the country's rapidly growing snack food sector. Here are three major eating trends in China:
1. Cravings for Snacks
According to a study by Mintel, 77% of Chinese consumers cite hunger satisfaction as the main reason they opt for snacks. This is more important than factors like satisfying hunger (59%), refueling during exercise (57%), and obtaining extra nourishment (53%). Eighty-two percent of Chinese consumers between the ages of 18 and 24 eat snacks to satisfy their cravings. Snacks must meet customers' desires, whether that be with enticing textures or sweet or salty flavors.
2. Crunchy Feels
It is well known that preferences for texture differ greatly depending on region and culture. Customers in China are hankering for crispy and crunchy snacks. The majority of Chinese consumers (59%) believe that biscuits or crackers should have a crunchy feel, per Mintel's study. Furthermore, 26% of Chinese customers report consuming more wafer biscuits now than they did six months ago, indicating the growing popularity of these biscuits due to their distinctive crispy texture.
3. Health-Oriented
Healthy snacking is also gaining popularity, particularly due to concerns about COVID-19. Due to COVID, 91% of Chinese consumers want to increase their efforts to eat and drink more healthfully, according to FMCG Gurus. Additionally, 44% want to improve their protein consumption, and 59% will continue to seek out fortified or functional meals and beverages with added components such as protein, vitamins, or probiotics. Given that 70% of Chinese customers want to continue exercising more following COVID-19, the emphasis on protein can also encourage healthy exercise practices.

What Are the Most Popular Chinese Snacks?
• Haw flakes
Made from the Chinese hawthorn fruit, haw flakes are classic Chinese confections in the form of flat discs. They are sweet and tart and are also called Shān Zhā BƐng. In Chinese homes, they are frequently presented to visitors or consumed by local children.
A standard product for haw flakes is a cylindrical container with thin, pink discs of candy piled on top of one another. Shandong and gourmet haw flakes are the two primary varieties. In Japan, Shandong variations are widespread. Gourmet varieties are more common in the West, usually have a broader diameter, and may have less sugar.
• Lay's chips
Despite being a worldwide potato chip brand, Lay's is a favorite in China due to its Chinese varieties. One of the most popular chip brands worldwide is Tomato Lay's, a unique taste created for the Chinese market. With a blast of authentic tomato flavor, it removes the need to match your chips with ketchup.
• Rice crackers
One of the most widely consumed snacks in East Asia is the rice cracker, known as senbei in Japan. Although it originated in China during the Han era, this crispy treat may have gained popularity in Japan. Chinese rice crackers are frequently baked or fried and seasoned with vinegar, soy sauce, or sesame seeds.
• Spicy duck necks
Duck necks are fried in sesame oil, blanched in boiling water, and seasoned with flavorful herbs and spices in China. Despite being a popular street meal in the nation, this fiery dish has found its way into international dishes. It goes well with cold beer.
• Milk Tea
Milk tea from several Asian areas is available in Chinese stores worldwide. Kirin Afternoon Tea, Gong Cha Milk Tea, and J-Basket Boba Bubble Tea Kit are some of the best brands.

Company Analysis:
• PepsiCo China Limited
• Nestle SA
• General Mills Inc.
• Conagra Brands Inc.
• Unilever
• Mondelez International, Inc.
• Tyson Foods, Inc.

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