U.S. Cosmetics Industry Set to Surge Past $149 Billion by 2033 Amid Rising Demand for Clean Beauty and Innovation

United States Cosmetics Market Overview

According to Renub Research, with an absolute compound annual growth rate (CAGR) of 4.82% from 2025 to 2033, the United States cosmetics industry is expected to reach around US$ 149.53 billion in 2033, up from US$ 97.89 billion in 2024.

Growing consumer awareness of personal grooming and beauty improvement, particularly among millennial and Gen Z, is the primary factor driving the US industry. For example, according to an industry survey conducted on April 4, 2024, 72% of American male customers between the ages of 18 and 34 use cosmetics as part of their grooming regimens. The conventional views of masculinity in the beauty and personal care industry are changing, as evidenced by this trend. Nearly half of all male customers in the United States use cosmetics, according to the report. Furthermore, the market's growth is significantly influenced by the increasing demand for cruelty-free, organic, and clean products. Additionally, social media and celebrity endorsements are increasing consumer interaction and product awareness. Additionally, new developments in cosmetic formulas, such as anti-aging and skin-repair products, are meeting a variety of customer demands and promoting market growth.

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Product Types

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Additionally, consumers' ability to purchase high-end cosmetic goods is being bolstered by rising levels of disposable income. For example, according to a January 27, 2025 article, the United States' per capita disposable income is USD 51,624.60, which represents an annual growth rate of 0.9% for the previous five years as of 2024. This statistic, a crucial indicator of consumer spending power, means the average income available to people after taxes. Per capita disposable income has increased from USD 49,000 in 2019, according to historical trends, which has a direct impact on consumer spending and the operations of numerous businesses. The percentage of disposable income rose from 2.1% in 2024 to 4.5% in 2025.

Key information covered in the report

Base Year - 2024
Historical Period - 2020-2024
Market Forecast - 2025-2033
Market - US$ Billion

How are sales of men's products in the US being increased by customized grooming solutions?

By satisfying male consumers' growing demand for convenience, personalization, and self-care, personalized grooming products are driving a significant increase in sales of men's products in the US.

• Customization Promotes Engagement and Loyalty:
Companies are increasingly providing customized goods, such as custom shaving sets, skincare routines, and hair care products, tailored to each customer's specific skin type, hair texture, and preferences. Men feel more connected to items made specifically for their particular needs, which enhances brand loyalty and improves the customer experience.

• Technology and AI-Driven Personalization:
Businesses are utilizing data analytics, AI-driven algorithms, and technology to provide personalized recommendations through subscription-based models, online assessments, and skin and hair evaluations. By assisting customers in selecting the best items, these tools enhance customer satisfaction and foster repeat business.

• Premiumization and Spending Power:
According to industry data, 75% of consumers are willing to spend more on skincare and cosmetics if they receive personalized treatment. Affluent consumers looking for better outcomes are drawn to the trend toward high-end, multipurpose grooming products.

• Conformity to Self-Care and Wellness Trends:
Men have adopted more thorough grooming regimens as a result of the broader trend toward health and self-care, which has increased demand for products that target specific issues, such as hydration, anti-aging, beard care, and even intimate cleanliness.

Gender

• Men
• Women
• Unisex

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Distribution Channel Analysis:

Due to their extensive product selection and ease of access, supermarkets and hypermarkets are significant players in the US cosmetics market. These stores offer convenience by stocking a wide range of skincare and cosmetics items, from high-end to budget-friendly, in one location. Additionally, a sizable consumer base is drawn in by the in-store discounts, promotions, and in-person product testing opportunities. Supermarkets and hypermarkets are expanding their product offerings to meet changing consumer tastes, driven by the rising trend of health-conscious beauty products.

With their carefully curated assortment of premium, niche beauty items, specialty shops are gaining significance in the US cosmetics sector. These shops attract clients seeking specialized and one-of-a-kind products by focusing on high-end, organic, or exclusive cosmetics lines. The individualized shopping experience, professional advice, and specialty services -such as skincare consultations and makeovers -further enhance customer loyalty. Additionally, specialty stores provide emerging manufacturers with a platform to showcase their innovative products and target a specific consumer.

Distribution Channel

• Supermarkets/hypermarkets
• Specialty Store
• Pharmacies
• Online Sales
• Others

How can skin care analysis powered by AI improve the allure of customized solutions?

AI-powered skincare analysis is rapidly transforming the beauty and health landscape in the US by enhancing the accuracy, usability, and consumer appeal of personalized skincare products. Using cutting-edge computer vision and deep learning technology, artificial intelligence in skin diagnostics enables exact evaluations of specific skin disorders, including acne, pigmentation, wrinkles, and texture. This goes far beyond the generic solutions of the past, allowing doctors and companies to provide customized product recommendations and treatment regimens tailored to each user's unique skin profile.

One of the main forces driving this trend is the desire for individualized beauty experiences. More than 60% of American consumers are now interested in utilizing AI-powered skin analysis tools at home, indicating their growing desire for tech-enabled, data-driven skincare routines. These systems enable users to check the health of their skin and adjust their habits as their needs change, offering both long-term monitoring and real-time evaluations. This change not only enhances the customer experience but also boosts satisfaction and trust, as consumers receive advice that is both highly relevant to their issues and backed by science.

In conclusion, by providing customers with precise, timely, and flexible suggestions, AI-powered skincare analysis in the US is enhancing the appeal of personalized solutions. In addition to satisfying the increasing need for customization, this spurs innovation and industry expansion, making customized skincare more affordable and efficient than ever.

Important US Cosmetics Company Information

The cosmetics industry is still evolving due to shifting consumer preferences and manufacturers' willingness to adapt. Players often employ new tactics to gain a competitive edge in the market. To raise awareness of cosmetics in the market, major firms are focusing on increasing their spending on social media advertising.

• One of the top corporations in the cosmetics industry, Coty Inc. is well-known in the United States and offers a wide range of products, including distinctively created brands for body care, skin care, color cosmetics, and fragrances. As of 2024, the corporation, founded in 1904, has approximately 40 brands.
• The American-British multinational cosmetics corporation Avon Products, Inc., sometimes referred to as Avon, sells skincare, personal care, perfumes, and other items. The business was established in New York, USA, in 1886.

Current Events and News:

• Dove reaffirmed its commitment to accurate beauty depiction on April 9, 2024, in honor of the 20th anniversary of its Real Beauty campaign. Emphasizing the value of authentic representations, the company promised never to utilize artificial intelligence to represent actual women in its advertisements. This campaign showcases Dove's dedication to promoting body acceptance and self-worth among women and girls worldwide.

• The Estée Lauder Companies said on August 8, 2024, that Smashbox Cosmetics will be available on Amazon Premium Beauty Store in the United States. With this calculated action, Smashbox aims to reach a broader audience and enhance its online presence. It is anticipated that the partnership with Amazon's Premium Beauty Store will leverage Amazon's extensive audience and active customer base to drive sales and facilitate brand expansion.

Company Analysis:

• Coty Inc.
• Procter & Gamble
• The Estee Lauder Companies Inc.
• Colgate-Palmolive Company
• Johnson & Johnson Services Inc.
• Revlon Inc.
• Mary Kay Inc.

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