Press release
Global Social Commerce Market Outlook 2025-2034: Trends, Innovations, And Future Outlook
Social Commerce Market Share
What Is the Projected Growth of the Social Commerce Market?
The dimensions of the social commerce market have been swiftly expanding in the past few years. Predictions estimate an escalation from $764.49 billion in 2024 to $877.03 billion in 2025, maintaining a compound annual growth rate (CAGR) of 14.7%. The expansion observed in the previous period is due to the surge of social media platforms, the explosion of influencer marketing, the rise of user-generated content, the incorporation of shopping functions, faith in peer recommendations, and ease of access and convenience.
Anticipated advancements in the upcoming years will fuel a significant increase in the size of the social commerce market, with an estimation to reach $1453.4 billion by the year 2029, maintaining a compound annual growth rate (CAGR) of 13.5%. Factors such as the advent of live shopping occasions, growth in social payment methods, emergence of platforms dedicated to social commerce, niche audience involvement, and focus on sustainable and ethical commerce are contributing to this predicted growth within the forecast period. Other key trends to look out for during this forecast period encompass live and video shopping, the application of augmented reality (AR) for virtual trials, shoppable content alongside social ads, incorporation of chatbots and AI, and the initiation of marketing and affiliate schemes.
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What Are the Different Social Commerce Market Segments?
The social commerce market covered in this report is segmented -
1) By Product Type: Personal And Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food And Beverage, Other Products
2) By Device Type: Laptops And PCs, Mobiles, Other Devices
3) By Business Model: B2C, B2B, C2C
4) By End User: Individual, Commercial
Subsegments:
1) By Personal And Beauty Care: Skincare Products, Makeup And Cosmetics, Hair Care Products
2) By Apparel: Clothing, Footwear, Activewear
3) By Accessories: Jewelry, Bags and Purses, Watches
4) By Home Products: Furniture, Home Decor, Kitchenware
5) By Health Supplements: Vitamins and Minerals, Protein Supplements, Herbal Products
6) By Food and Beverage: Snacks, Beverages, Gourmet Foods
7) By Other Products: Electronics, Pet Supplies, Baby Products
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What Are the Primary Drivers Shaping the Social Commerce Market?
The surge in the utilization of social media is anticipated to fuel the expansion of the social commerce market within the projected timeline. As individuals are progressively employing social media channels like YouTube, Facebook, and Instagram for a multitude of reasons, these platforms have substantially gained popularity. The pandemic has further accentuated this trend as restrictions on outdoor movement led to an increased dependency on social media for shopping and other marketing activities. We Are Social Ltd, a media firm based in the UK, reported in January 2024 that the rise in social media usage had hit 1.5%, a significant jump from the 0.9% recorded in January 2023. Consequently, the escalating usage of social media propels the social commerce market's growth.
Which Companies Are Leading in the Social Commerce Market?
Major companies operating in the social commerce market include Amazon.com Inc., Microsoft Corporation, Alibaba Group Holding Limited, Facebook Inc., Tencent Holdings Limited, ByteDance Ltd., Instagram LLC, YouTube LLC, PayPal Payments Private Limited, Salesforce.com Inc., Xiaohongshu Inc., Pinduoduo Inc., Adobe Inc., LinkedIn Corporation, eBay Inc., TikTok Inc., Shopify Inc., Twitter Inc., Snapchat Inc., Pinterest Inc., Etsy Inc., Sina Corporation, Weibo Corporation, Wix.com Ltd., Squarespace Inc., BigCommerce Holdings Inc., Poshmark Inc., Automattic Inc., Renren Inc., Fabulous Inc., Big Cartel LLC, Volusion LLC, Ecwid Inc., PrestaShop SA, OpenCart Limited, Miva Inc., Zen Cart
What Social Commerce Market Trends Are Gaining Traction Across Different Segments?
Prominent businesses in the social commerce sector are embracing the approach of strategic partnerships to enhance their user's shopping experiences with a more consolidated and efficient system. Strategic partnerships involve companies utilizing each other's capabilities and resources to achieve mutual gains and success. As an example, in November 2023, a significant alignment was seen between Amazon.com, Inc - an American e-commerce corporation, and Meta Platforms, Inc - another US-based technology firm. This alliance plays a vital role in social commerce, as it merges e-commerce with social media, offering users a more unified and streamlined buying journey. Furthermore, it establishes Amazon as a significant contender in the social commerce arena, standing up against other platforms such as TikTok and Snapchat.
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What Are the Top Revenue-Generating Geographies in the Social Commerce Market?
North America was the largest region in the social commerce market share in 2024. Europe was the second-largest region in the social commerce market. The regions covered in the social commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Social Commerce Market?
2. What is the CAGR expected in the Social Commerce Market?
3. What Are the Key Innovations Transforming the Social Commerce Industry?
4. Which Region Is Leading the Social Commerce Market?
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