Press release
Key Trends and Emerging Changes Shaping the Horse Feed Market Landscape
Horse Feed Market
Projected Growth and Market Size of the Horse Feed Sector
The horse feed market is expected to experience strong growth, reaching a valuation of $12.98 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 7.2% during the forecast period. The expansion is driven by several factors including increased demand for feed tailored to different age groups and performance needs, heightened awareness about gut health and immunity in horses, growth of premium equine nutrition products, greater use of fortified feed blends, and a surge in digital sales of animal nutrition products. Key trends expected to shape the market include rising demand for specialized nutritional horse feed, greater adoption of diets formulated for senior and performance horses, increased use of supplement-enriched formulations, growth of premium and specialty horse feed options, along with a stronger emphasis on digestibility and fiber balance.
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Key Companies Leading the Horse Feed Market
The horse feed industry features several prominent players that dominate the space, including Allen And Page Ltd., Baileys Horse Feeds, Big V Feeds Inc., Cargill Incorporated, Equifirst Private Limited, Farmvet Agro Private Limited, ForFarmers N.V., HorseTech Nutrition, Purina Animal Nutrition LLC, Rowen Barbary Ltd., Triple Crown Nutrition Inc., West Feeds Inc., A-One Feed Supplements Ltd., Glanbia PLC., Hubbard Feeds Inc., Jupe Feeds Incorporated, Cavalor LLC, WES Enterprises L.P., Nutrena World Feeds, ADM Animal Nutrition, Blue Seal Feeds, Buckeye Nutrition, Country Acres Feed, Farnam Companies Inc., Hallway Feeds, Kalmbach Feeds Inc., Kent Nutrition Group, LMF Feeds Inc., Manna Pro Products LLC, McCauley Bros Inc., Poulin Grain Inc., Progressive Nutrition, Semican Inc., Southern States Cooperative Inc., Standlee Premium Western Forage, and Tribute Equine Nutrition.
Recent Developments Expanding Market Reach
In August 2023, Kalmbach Feeds, a U.S.-based producer specializing in livestock, poultry, and equine feed and nutritional products, acquired Ware Milling for an undisclosed sum. This acquisition expanded Kalmbach Feeds' production capacity and geographic footprint across the southeastern United States. Ware Milling was known for producing feed for a variety of animals including cattle, poultry, swine, equine, and others, and this move allows Kalmbach to better meet growing demand for its animal and horse feed lines across the region.
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Innovations Enhancing Gut Health and Nutrition in Horse Feed
Leading companies in the horse feed market are pushing forward with innovative products aimed at optimizing gut health and overall nutrition for horses. One notable advancement is the Microbiome Quotient (MQ) Platform, which helps assess and improve the health of the microbiome-a collection of microorganisms residing in the horse's gastrointestinal tract. This platform supports enhanced digestion, well-being, and performance for horses.
New Product Launches Showcasing Microbiome Technology
For example, in June 2024, Purina Animal Nutrition LLC, based in the United States, introduced the Purina® Systemiq Probiotic Supplement alongside the Purina MQ Equine Microbiome Testing Kit. Both products are part of the Purina Microbiome Quotient (MQ) Platform, designed to give horse owners personalized insights into their horses' gut health. The Systemiq Probiotic Supplement contains live and active ingredients, while the MQ Equine Microbiome Testing Kit allows for detailed analysis of the unique microbiome makeup of each horse.
Detailed Segmentation of the Horse Feed Market
This report breaks down the horse feed market into several key segments:
1) By Type: Performance, Senior or Old, Mare and Foal
2) By Nutrition Type: High Fiber, Low Starch, High Protein, High Fats
3) By Ingredients: Cereals, Supplements, Cakes or Meals, Other Ingredients
4) By Form: Pellets, Cubes, Powder
5) By Application: Online Sales, Offline Retail
Additional subcategories include:
- Performance feed divided into high-energy feed, grain-based feed, and specialized supplements
- Senior or old horse feed focusing on nutrient-rich formulas that are soft and easy to digest
- Mare and foal feed designed specifically for pregnant mares and starter feed for foals
This comprehensive segmentation provides valuable insights into the varied product offerings and application channels fueling growth in the horse feed market.
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