Press release
Whey Protein Market is expected to grow at a CAGR of 8.64% from 2024 to 2030
Whey Protein Market Overview:The global whey protein market has witnessed substantial growth, driven by increasing consumer awareness of health and wellness. The Global Whey Protein Market size was valued at USD 19.8 billion in 2023 and is expected to grow at a CAGR of 8.64% from 2024 to 2030, reaching a market size of approximately US$ 35.37 billion by 2030. This surge is attributed to the rising demand for protein-rich diets and the incorporation of whey protein in various food and beverage products.
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Whey Protein Market Dynamics
Several factors are propelling the whey protein market forward:
Health and Fitness Trends: The growing emphasis on fitness and active lifestyles has led to increased consumption of protein supplements, particularly among athletes and bodybuilders.
Nutritional Benefits: Whey protein's antimicrobial, antioxidant, and antihypertensive properties make it a preferred choice in clinical nutrition, sports nutrition, and infant nutrition products.
Functional Food Integration: The incorporation of whey protein in functional foods, such as healthy snacks and ready-to-eat meals, caters to the growing demand for convenient yet nutritious options.
Whey Protein Market Outlook and Future Trends :
The future of the whey protein market is shaped by several emerging trends:
Product Innovation: Continuous research and development efforts are leading to the introduction of diverse whey protein products tailored to specific consumer needs.
Plant-Based Alternatives: While whey protein remains dominant, the rise of plant-based protein alternatives is influencing market dynamics, prompting companies to diversify their product portfolios.
E-commerce Expansion: The proliferation of online retail platforms has enhanced product accessibility, enabling consumers to explore and purchase a wide range of whey protein products conveniently.
Whey Protein Market Key Recent Developments
The whey protein industry has witnessed notable mergers and acquisitions across various regions:
Vietnam: The Vietnam whey protein market is experiencing robust growth, with companies like Fonterra and Glanbia playing pivotal roles. These market leaders are capitalizing on fitness and wellness trends, offering high-quality whey protein products to meet the demands of health-conscious consumers.
Japan: In April 2016, Ajinomoto merged its pharmaceutical division with Eisai, launching EA Pharma in Japan. This strategic move aimed to enhance their position in the health and nutrition sector, potentially impacting the whey protein market.
United States: Glanbia has been active in expanding its portfolio through acquisitions. In January 2011, Glanbia acquired Bio-Engineered Supplements and Nutrition (BSN), extending their sports nutrition offerings.
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Whey Protein Market Segmentation
by Type
Isolates
Concentrates
Hydrolysate
by Application
Nutritional Supplements
Personal Care
Food & Beverages
Animal Feed & Pet Food
by Form
Powder
Liquid
Some of the current players in the Whey Protein Market are:
1. Hilmar Cheese Company, Inc(U.S.)
2. Saputo Inc.
3. Glanbia plc (Ireland)
4. Fonterra Co-operative Group Ltd
5. Arla Foods (Denmark, Europe)
6. Milk Specialties
7. Carbery Group
8. LACTALIS Ingredients
9. Olam International
10. Leprino Foods Company
Whey Protein Market Conclusion:
The whey protein market is on an upward trajectory, fueled by health-conscious consumer behaviors and strategic industry movements. As the demand for protein-rich diets continues to rise, the market is poised for sustained growth, offering opportunities for innovation and expansion across various regions.
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♦ Gourmet Salt Market https://www.maximizemarketresearch.com/market-report/gourmet-salt-market/195243/
♦ Monk Fruit Sweetener Market https://www.maximizemarketresearch.com/market-report/monk-fruit-sweetener-market/262033/
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