Whey Protein Concentrates Market Segmentation By type of concentrates Demineralised Whey Protein (DWP), Hydrolysed Whey Protein (HWP), Whey Protein Isolate (WPI); By end use Pharmaceutical Industry, Personal Care, Food, Nutritional, Feed, Healthcare; By R

Whey protein concentrates Market Outlook:

Whey protein refers to proteins derived from whey - the watery portion of milk formed during the production of cheese. Whey protein concentrate is a common bodybuilding supplement that is used to increase the intake of dietary protein. Whey protein concentrate is commonly available as a dietary supplement and has the highest nutritional value. Whey protein concentrate has various functional, biological and nutritional properties, which make it an excellent ingredient in a wide variety of food applications, thereby increasing the demand for whey protein concentrate in the market.

Owing to its versatile nature, whey protein concentrate finds applications in a wide range of areas such as protein beverages & bars, meat products, sports drink mixes, health food supplements, dairy desserts and infant formula, which is expected to contribute to growth in the demand for whey protein concentrate in the market over the forecast period. The whey protein concentrate market has lucrative potential for growth owing to various trends and factors that impact the performance of the global whey protein concentrate market over the forecast period.

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Growth of the Dairy Industry and Increasing Health Consciousness is Driving the Whey Protein Concentrates Market:

The recent global trends in wellness and health are major drivers of the whey protein concentrate market. Whey is becoming synonymous with dietary supplements owing to its versatile nature and wide range of applications as an ingredient in sports nutrition applications, which is among factors responsible for the increasing preference of customers for whey protein concentrates. Stringent work culture and busy lifestyles have made whey protein concentrate popular among the masses, along with multiple health benefits and the performance-boosting nature of whey protein, which is boosting the whey protein concentrate market.

Whey protein concentrate also finds applications in infant formulae, snacks, dairy products, bakery products and confectionaries, which is another major factor in fuelling the demand for whey protein concentrates over the forecast period. Moreover, whey protein concentrate is used as a supplement and as an alternative solution to milk for lactose intolerant people to improve athletic performance, gain weight and to boost glutathione in people suffering from HIV disease, owing to which the global whey protein concentrate market is expected to witness significant growth over the forecast period.

Global Whey protein concentrates Market: Market Participants:

Some of the key market participants identified across the value chain of the global whey protein concentrates market are Glanbia plc, DMK Group, Arla Foods, Hilmar Cheese Company Inc., DuPont, The Milky Whey Inc., Milk Specialities Global, American Dairy Products Institute, Agropur MSI LLC and Westland Milk Products.

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Opportunities for Whey protein Concentrates Market Participants:

Whey protein concentrate is digested rapidly by our body, thus allowing the fast absorption of nutritional benefits into the muscles & bloodstream. It also acts as a source of calcium, protein and essential nutrition, which has made it a consumer favourite, thus increasing the demand for whey protein concentrate in the market. North America has a sizable share in the global whey protein concentrate market followed by Europe. The Asia-Pacific region is witnessing the fastest growth in the global whey protein concentrate market owing to high population and increase in health awareness backed up by rising per capita disposable income.

Increase in the global demand for whey protein concentrate is attracting a number of new market participants in this niche market owing to the lucrative growth opportunities offered by this market. Consumers are following global health trends and moving towards consuming products with higher nutritional values, high protein content & high calcium content, and whey protein concentrate fulfils all these demands. Regular gym goers are attracted towards whey protein concentrate owing to its health benefits as it helps supplement their daily protein requirement, which is expected to generate considerable demand for whey protein concentrate over the forecast period.

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