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Clear Whey Isolate Market Report 2024 - Clear Whey Isolate Market Demand And Size
Clear Whey Isolate Market
According to The Business Research Company's, The clear whey isolate market size has grown strongly in recent years. It will grow from $5.44 billion in 2023 to $5.93 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increasing demand for clean labels, rise in consumer interest in health and wellness, growing popularity of fitness and sports nutrition, rising consumer preference for low-calorie, and growing consumer awareness.
The clear whey isolate market size is expected to see strong growth in the next few years. It will grow to $8.44 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to rising popularity of personalized nutrition, growing online retail channels, rise of plant-based alternatives, increased focus on post-workout recovery, and growing aging population. Major trends in the forecast period include adoption of innovative flavors, low-fat protein supplements, post-workout nutrition, personalized nutrition solutions, social media influencers, clean labels, and premiumization.
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Market Drivers and Trends:
The increasing demand for health-conscious food products is expected to propel the growth of the clear whey isolate market going forward. Health-conscious food products are planned and formulated with ingredients and nutritional profiles that promote or enhance overall health and well-being. The demand for health-conscious food is on the rise due to several factors, including the emergence of diverse dietary habits such as veganism, vegetarianism, gluten-free, and paleo. Clear whey isolate is a health-conscious choice for protein supplementation, offering a pure and easily digestible option with minimal additives. For instance, in February 2022, according to a report published by Agriculture and Agri-Food Canada, a Canada-based department of the government, the retail sales value of the health and wellness food and beverage sector in the United States increased to $191.9 billion in 2021, compared to $191.7 billion in 2020. In addition, fortified or functional foods and beverages are expected to grow by 15.3%, and the health and wellness category is projected to reach $218.1 billion in 2025, reflecting a 13.8% increase compared to 2021. Therefore, the increasing demand for health-conscious food products is driving the growth of the clear whey isolate market.
Major companies operating in the clear whey isolate market are focusing their efforts on introducing innovative solutions, such as lactose-free clear whey isolate protein drinks, to cater to the increasing demand for convenient and portable protein options among health-conscious consumers. Lactose-free clear whey isolate protein drinks are high-quality protein beverages made from whey protein isolate that have had the lactose removed, catering to individuals who are lactose intolerant or prefer lactose-free options for their health-conscious lifestyle. For instance, in August 2022, Upbeat, a UK-based clear whey protein company, launched protein hydration and protein energy, the UK's first clear whey isolate protein drinks that are intended to satisfy the needs of people with hectic schedules for hydration, energy, and protein. Upbeat's sugar-free, lactose-free, premium whey drinks offer enhanced cognitive function and prolonged performance, ideal for both quick consumption on-the-go and as a post-workout replenishment. These 500-ml bottled servings of protein hydration are available in two flavors- Mixed Berry and Zesty Orange. They contain 10g of protein, 3000mg of BCAA, Vitamin B complex, and 0% sugar, removing the need to carry a bulky protein shaker and mix powder.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
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Major Key Players of the Market:
The Hut Group Limited, Leprino Nutrition, Quest Nutrition LLC, Nutrabolt Corporation, Jarrow Formulas, Myprotein, BPI Sports, Nature's Best Inc., Milk Specialties Global, Bulk Powders Limited, Makers Nutrition, Dymatize, Onnit, Nutribio Brands, MusclePharm Corporation, AllMax Nutrition, Transparent Labs LLC, Optimum Nutrition Inc., Bulk Nutrients, Nutrex Research Inc, Gaspari Nutrition Inc., Garden of Life, RSP Nutrition LLC, PureBulk, Pure Protein, NutriFusion, Evolution Nutrition LLC
Clear Whey Isolate Market 2024 Key Insights:
• The clear whey isolate market size is expected to see strong growth in the next few years. It will grow to $8.44 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%.
• Health-Conscious Consumers Drive Growth In Clear Whey Isolate Market
• Lactose-Free Premium Whey Drinks Meeting Health-Conscious Demands
• North America was the largest region in the clear whey isolate market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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