Kiwi Fruit Market Poised for 7.4 % Growth, Set to Hit $4.32 Billion by 2029

How Is the Kiwi Fruit Market Projected to Grow, and What Is Its Market Size?
The market sphere for kiwi fruits has seen a robust expansion in the preceding years. It is projected to escalate from $1.9 billion in 2024 up to $2.04 billion in 2025, marking a compound annual growth rate (CAGR) of 7.7%. Factors that drove this growth in the past include heightened consumer knowledge related to the health benefits of kiwi fruit, enhancements in the transport and logistics sectors, a rise in the demand for exotic fruits in mature markets, the deployment of advanced farming techniques resulting in greater production, and trade agreements that have eased the export and import process for kiwi fruit.

In the coming years, the kiwi fruit market is predicted to witness robust expansion, expanding to $2.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The predicted growth during this period can be linked to an ongoing emphasis on wholesome eating routines, which increases the demand for nutritious fruits like kiwi, climate change's impact on traditional regions for kiwi cultivation, and the exploration of new areas for farming. Other factors include shifting consumer preferences towards organically and sustainably grown kiwi fruit, government-led initiatives that encourage fruit farming and diversification of exports, and changing demographics and urbanization that affects consumption patterns. Key trends in this period include the increased demand for kiwi fruit that is organically and sustainably produced, the growing use of social media and online platforms for promoting and selling products, the creation of new kiwi fruit variants with better taste and longer shelf life, the use of kiwi fruit in functional food and nutraceutical products, and the emergence of gourmet and premium sections within the kiwi fruit market.

What Factors Are Fueling Growth in the Kiwi Fruit Market?
The Kiwi fruit market is expected to be propelled by the burgeoning demand for organic food. Organic and natural food products, which are made without the use of synthetic chemicals, pesticides, genetically modified organisms (GMOs), and are minimally processed with no artificial additives, are seeing a surge in popularity. This is due to a rise in health awareness among consumers and a growing requirement for clarity in the food supply chain. Organic kiwi fruit promotes an integrated approach to food production that underscores environmental conservation, consumer health, and sustainable farming. Compared to their conventionally grown counterparts, organic fruits, including kiwi, potentially possess greater quantities of antioxidants, vitamins, minerals, and phytonutrients, thus providing consumers with superior nutritional advantages. For example, the Organic Trade Association, a US-based membership organization, reported in May 2023 that sales of organic food rose from 59,149 in 2021 to 61,670 in 2022. Consequently, the Kiwi fruit market's growth is being fueled by the escalating demand for organic food.

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Who Are the Major Industry Players Fueling Kiwi Fruit Market Expansion?
Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC

Which Key Developments Are Influencing the Kiwi Fruit Market?
Leading firms within the Kiwi fruit market are emphasizing the introduction of groundbreaking products such as Kiwi extracts to enhance the absorption of protein. The term Kiwi extract is used to describe a concentrated blend of compounds sourced from kiwifruits, often praised for their possible health benefits and nutritious attributes. To illustrate, Pharmactive Biotech Products S.L.U., a company based in Spain recognized for supplying unique natural ingredients, unveiled KWD+ in January 2023, which is a kiwi fruit extract. The features of this new product include a standardization to have a minimum of 0.15% actinidin, the inclusion of 0.1% Aktinnamics antioxidants, and proteolytic enzymes concentration that is up to five folds higher than that found in fresh Kiwi fruits. This enhanced formulation provides a more accurate dosage for better protein digestion and absorption, serving target consumer groups such as athletes, seniors, and vegans, which in turn could potentially widen the Kiwi-based ingredients usage scope in the Kiwi fruit market beyond just eating the fruit fresh.

How Is the Segmentation of the Kiwi Fruit Market Defined?
The kiwi fruit market covered in this report is segmented -

1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications

Subsegments:
1) By Fresh Kiwi: Green Kiwi, Gold Kiwi (Yellow Kiwi), Organic Kiwi
2) By Processed Kiwi: Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, Kiwi Puree

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What Is the Leading Region in the Kiwi Fruit Market?
Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Kiwi Fruit Global Market Report?

- Market Size Analysis: Analyze the Kiwi Fruit Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Kiwi Fruit Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Kiwi Fruit Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Kiwi Fruit Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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