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GoogleNow for Sales - Relatas the new age Relationship Sales AI product

11-17-2016 10:49 AM CET | IT, New Media & Software

Press release from: BITSAA - BITS Pilani Alumni Association

GoogleNow for Sales - Relatas the new age Relationship Sales AI product

GoogleNow for Sales - Relatas the new age Relationship Sales AI product

Relatas is AI that helps professionals maintain relationships and sell better. With a stellar constellation of advisors including former COO Salesforce, former Sr Director Oracle and Former VP Sales Infosys they form a formidable team.

Relatas is a Mission with Passion startup by Proud to be BITSian Sudip Dutta who graduated from one among the top in World ranking BITS Pilani which has produced some of the country’s most successful and innovative technology entrepreneurs. Sudip has also led actively many BITS Alumni Association BITSAA initiatives. It is no exaggeration to quote startup research firm Xeler8 which says "Since 2013, alumni of the four BITS campuses Pilani, Hyderabad, Goa, and Dubai have gone on to launch around 500 startups".

It is not unusual in current circumstances for professionals to have a large network and only little time. The challenge is to nurture all the relationships with actual human contact. Merely having contacts in a database, or connecting on LinkedIn is not enough. Without nurture, people lose touch, forget to follow-up and don't remember much from the previous meeting. Business opportunities and time, both suffer.

Sales professionals in B2B companies have the worst end of this bargain. First, they have to wear uncomfortable suits. Second, they are subjected to the ignominy of frequent fliers, what with the long lines, shoe-removal and tight seat pitch. And if that isn't enough, they have to build professional relationships with an inhumanly large number of prospects and clients. One may be connected with say 700 contacts on LinkedIn, have 300 contacts in the CRM, be juggling 10 deals with 30 key contacts, and have extended relationships with hundreds of friends from school, work and professional networks. The University of Oxford anthropologist and psychologist Robin Dunbar calculations predict that human brains evolved to only maintain 150 relationships.

With such a relationship challenge, imagine the response Relatas as Google Now for professional relationships. Using AI and seamless connectivity with the phone, email and CRM, Relatas takes charge to keep one right on top of the network to result in a more responsive professional network, faster revenue growth and the satisfaction of keeping one's professional relationships close. Relatas also helps managers/ VP, CXO see real time data on which sales team members are interacting with who and which accounts need immediate attention.

Relatas’ users get intelligent insights with No Data Entry and with no change in user behavior. Relatas already has product adoption, and analyzes 2,500,000 interactions daily for professionals from 700+ companies. They have won awards from Google LaunchPad, part of Start-up Chile and few more awards under their belt.

Relationships are ripe for AI, and Relatas is the first relationship AI software that works for professionals. One has no option but to finally trust a machine to extend the human capacity for relationships. No more waking up at night in cold sweat thinking about whose contact is being lost. No more scratching the head to think about who all can be met during a proposed visit to San Francisco. No more thinking about what's happened since you met with Hillary last. Now many times more relationships than the Robin Dunbar limit can be managed with the same human warmth.

By letting Relatas AI extend the human limits of relationships, one can extend the frontiers of humanity and reap the rewards of successful human network maintenance. Better relationships lead to better salespeople and in the process of course; everyone ends up becoming better human beings to make the world at large a better place to live.

For more details see

Relatas is an out-of-the-box intelligent CRM which provides Relationship Intelligence for businesses and productivity apps for high performance sales teams. For more details see

Mr Sudip Dutta
CEO Relatas
6086 Sobha Iris, Outer Ring Road, Bangalore (Karnataka) 560037 India
Phone +91.9611804145

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