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BITS Pilani Alumnus Sandhya Prakash Debut Novel Shifting Sands of Saudi among Top Amazon Bestsellers

02-27-2024 08:37 AM CET | Politics, Law & Society

Press release from: BITSAA - BITS Pilani Alumni Association

BITS Pilani Alumnus Sandhya Prakash Debut Novel Shifting Sands of Saudi among Top Amazon Bestsellers

BITS Pilani Alumnus Sandhya Prakash Debut Novel Shifting Sands of Saudi among Top Amazon Bestsellers

Thought Leader, Speaker, Author, Entrepreneur - in short a talent bundle and ace at multi-tasking, Ms Sandhya Prakash (Sandy) who did her MMS Master of Management Studies 1987 - 1991 from one among the globally acclaimed institution Birla Institute of Technology and Science - BITS Pilani takes her inspiration from Toni Morrison quote "If there's a book that you want to read, but it hasn't been written yet, then you must write it" and came up with Shifting Sands of Saudi.

She is presently Consultant and Principal Advisor at Wissen Technology Bengaluru focused on a mission to work in tandem with environment and encourage employees and their families to walk the talk when it comes to being eco-friendly. With her management background and 25+ years of work experience in the middle east in trading, software and sustainability, she presently specialize in business development and sales by helping businesses in India wanting to get their product and services validated for export readiness.

Drawing from her experience of launching 8 companies, corporates engage with her for out of the box insights to present problems and draw future roadmaps. Her mission with passion is to grow people, companies & networks. Alongside being an expert in Energy Sustainability and Management, Sandhya is a licensed Energy Healer and goes by the spiritual name Tara. With her visionary approach combined with an eye for detail, she champions growth for companies by balancing people, planet, processes and profit.

A TEDx speaker, singer, artist and energy activation trainer, she is known globally as a passionate woman leader in the field of sustainability. Sandy also made a Milestone in Global Alumni Movements when BITSAA International named in 2018 Sandhya Prakash from Dubai as the First Woman Chairperson. Her captivating novel "Shifting Sands of Saudi" is set against the backdrop of 1990s Saudi Arabia delving into the challenges faced by the protagonist, Saakshi, as she navigates the complexities of the era.

This 216 page compelling narrative, offers a poignant glimpse into the life of Saakshi, a woman determined to overcome the societal restrictions. Sandy weaves multiple incidents across timeline in 1990s that explores various themes which include Saakshi's courageous journey to assert her independence in a conservative society; the dynamics of familial relationships and societal expectations; the enigmatic role of the Muttawas and their influence on daily life in Saudi Arabia and the resilience of human spirit and pursuit of one's dreams.

The book has been published by Beeja House which is India's first and only mentored publishing house which takes a debut author from blank page to a published author and builds a strong personal brand. To quote Geetika Saigal, Founder & CEO of Beeja House who calls the Sandhya Prakash authored novel as unveiling the veiled kingdom, 'Shifting Sands of Saudi' is not just a book; it's a revelation that challenges and charms, page by unforgettable page."

Currently the book is available on Amazon.in and Amazon.com and featured in TOP 3 Amazon Bestsellers Hot Releases under Women in History, Middle East History, Gender Studies & History of Civilizations. Sandhya will be at Pilani campus of BITS during Feb 29 - Mar 01, 2024 to participate in the event "Stories from the Roots - A Literary Rendezvous with BITSian authors who include Vikram Sampath, Dilip D'Souza, Shashi Warrier, Baskar Ayer, Mathew Cherian, Uday Kumar, Smita Bhattacharya and many more.

Prof BR Natarajan
BITS Pilani Alumnus
C/o Jamuna Mishra Academy - JMA
Pilani, Rajasthan India 333031
Phone: +91-9799476406
Email: brnatarajan@bitsaa.org
Website: https://www.bitsaa.org
Book Author Sandhya Prakash
Email: Iyengar.sandhya@gmail.com
Phone: (91) 77027 08390

About BITSAA: BITS Alumni Association (BITSAA) has emerged as one of the strongest alumni networks of any university. BITSAA International engages in charitable and educational activities by raising funds for setting up endowments, creating scholarships, rewarding teaching - research and generally promoting the development of resources at Birla Institute of Technology and Science at Pilani, Dubai, Goa & Hyderabad campuses. BITSAA International also aims to strengthen the ties, friendship and communication amongst former students, alumni faculty and friends of the Institute. BITSAA International provides a number of channels for people to stay connected with each other and with Birla Institute of Technology & Science. Notable other alumni initiatives for BITS Pilani include Prof SSR Memorial Teaching Excellence Award, Atma Nirbara multi crore Pilani Resource Centre by 75-80 batch alumni, Prashant Anuradha Palakurthi Research Endowment and many more.
For more on BITSAA see https://www.bitsaa.or

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