Komoot Partner Awards: These are the best campaigns

The most creative and effective outdoor marketing campaigns were honored at this year's komoot Partner Awards. The themes ranged from dreamy bike tours in the French Ardèche to innovative campaigns in Germany's green cities.

Stuttgart (20.1.2025) - With over 40 million users, komoot is one of the world's leading outdoor platforms for hikers and cyclists. "If you want to reach and inspire this target group, you've come to the right place," explained Iris Wermescher, Business Development Director Travel at komoot. The best campaigns have now been presented with the "komoot Partner Awards" at CMT Stuttgart. The event was also broadcast via livestream.

The awards honored the best "Sponsored Collections" from partners around the world. This native advertising format combines editorial added value with a targeted user approach - precisely in the inspiration phase. Such campaigns have already been advertised over 4,000 times on komoot.

How were the winners chosen?

In the first part, the users decided for themselves on komoot: Categories such as the highest click-through rate (CTR) and the highest interaction rate reflected the engagement and relevance of the content. The second part, the "Editorial Awards", was presented by an internal jury that focused on creativity, impact and sustainability. And the "Global Choice Award" was decided for the first time in advance by a vote among marketing and tourism experts

A total of 16 campaigns were honored. They impressed with their creative content, innovative approaches and sustainable concepts that inspire the outdoor community

The winners of the komoot Partner Awards

In the Tourism Brand category, the French region of Ardèche impressed with its cycle tours along old railroad lines and achieved the highest click rate of 5.8%. Their content was very well received not only in France but also in Germany and inspired numerous outdoor fans. Québec also stood out with an impressive interaction rate of 47%. Destination Canada's campaign showcased the beauty of the national parks in the fall and scored points with targeted content aimed at hiking enthusiasts.

In the transportation brand category, S-Bahn Berlin impressed with its campaign on the forests of the capital region. It achieved a click rate of 7.9% by combining sustainable excursions into nature with the use of public transport. The prize for the highest interaction rate in this category went to DB Radverleih. The tours around the Mecklenburg Lake District recorded an impressive interaction rate of 103%. The simple combination of rail travel and bike rental created sustainable and stress-free outdoor experiences.

Among the lifestyle brands, Bauer Natur came out on top with regional and family-friendly cycle routes around Hamburg. With a click rate of 4.2%, the campaign inspired people to explore their surroundings in an environmentally friendly way. Another highlight was the Hansefit campaign, which achieved an interaction rate of 53% with picnic tours in the Ruhr region. The mixture of renaturation and local relevance made the region particularly attractive for cyclists.

The outdoor brands also performed impressively. Bionicdry impressed with hiking routes in northern Germany that combined nature and culture and secured the highest click rate with 2.4%. Adidas Five Ten took first place in the interaction rate in this category with a campaign that focused on mountain bike tours in Switzerland and achieved 62%. The combination of a global brand event with a regional target group approach was particularly successful.

In the Community Experts category, the Mittelweser region impressed with a selection of the ten best themed routes. The combination of nature, culture and history led to a click rate of 3.3%. The Hunsrück-Mittelrhein region secured the highest interaction rate of 72% with its circular hiking trails, which offered premium experiences in a breathtaking landscape.

The Editorial Awards also went to outstanding projects. Spain impressed with its sustainable hiking routes away from mass tourism, the French capital Paris presented itself from a new angle with its culturally diverse city routes, and the Italian town of Bormio was recognized together with content creator Alain Rumpf for its impressive collection and successful implementation.

The crowning glory was the Global Choice Award. With almost 500 votes from marketing and tourism experts from over 15 countries, Visit Essen came out on top. The collection highlighted the interplay between industrial heritage, revitalized nature and modern hiking trails and showed how diverse the outdoor opportunities in Germany can be.

The Komoot Partner Awards 2024 impressively demonstrated how creative content and data-based approaches can inspire the outdoor community worldwide.

Further information:

Winner overview: https://www.komoot.com/de-de/collection/3206065

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Komoot - The platform for outdoor experiences

Komoot is the leading platform for outdoor adventures with over 40 million users worldwide. With innovative tools such as precise maps, individual route planners and a dedicated community, komoot connects people with nature. The company stands for sustainable outdoor experiences and promotes projects that drive creative storytelling, engagement and interaction in the outdoor sector. Further information can be found at: https://komoot.business/de

This release was published on openPR.