Press release
Komoot Partner Award 2025 honors Europe's strongest tourism campaigns at CMT Stuttgart
On January 19, 2026, the strongest campaigns of the year will once again be honored ( (C) Gabriele Grie?enb?ck )
Stuttgart - Komoot is once again putting outstanding achievements in digital tourism marketing at the center of attention at the international trade fair CMT Stuttgart. As part of the komoot Partner Awards, campaigns that have performed particularly well on the platform will be honored. The criteria for the assessment were relevance, interaction and the inspiring effect they had on a community of over 50 million users worldwide.
Extreme sportsman Jonas Deichmann is expected as a guest for the first time. He has attracted worldwide attention with his spectacular triathlon around the globe. In his keynote speech, he will talk about endurance, mental strength and storytelling in extreme situations. Deichmann will provide valuable inspiration for brands and destinations that want to reach and activate outdoor communities.
The award-winning campaigns show how effective content can be when it is authentically integrated into the target groups' usage situation. Instead of classic advertising formats, komoot's "Sponsored Collections" focus on experience-oriented, organically grown content. "Whether brand or destination, if you want to appeal to outdoor travelers today, you need inspiration, relevance and a deep understanding of user needs," explains Max Seidl, Sales Director at komoot.
The komoot Partner Awards are a coveted industry award. The evaluation is based on the commitment of the community. "It is a reflection of what really works," says Seidl. Inspiring campaigns from destinations, brands and organizations from all over Europe are honored in eight categories.
The komoot Partner Awards will be presented on January 19, 2026 at 2 p.m. on the stage in Hall 9. After one hour, there will be a switch to the CouchTalks with experts and campaign creators. The focus here will be on trends, best practices and strategies in outdoor and influencer marketing. The CouchTalks are part of the "CycleTourismSummit" organized by ADFC Baden-W?rttemberg (19-20.01.2026, www.cycletourismsummit.de ), the central specialist format for cycle tourism as part of the cycling and walking tours at CMT.
The event will be streamed live.
Register now for online participation: https://h7.cl/1l1pX
Content Netzwerk AG
Sch?tzenstrasse 27
Kreuzlinge 8280
Schweiz
Frau Gabriele Grie?enb?ck
gabriele@contentnetzwerk.com
Komoot is the leading digital platform for outdoor adventures and is used by millions of people worldwide. Its goal is to help people discover the outdoors - no matter when or where. The mobile apps and platform offer powerful tools for route planning and navigation. At the same time, a content feed with unique stories and experiences inspires the community of 50 million users to share their adventures and pass on recommendations. Further information at: komoot.com
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