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Press Releases from Coloyal GmbH (3 total)

Christian Bäumer is the new Chief Financial Officer of Coloyal GmbH

Munich, 2 May 2019 Christian Bäumer took over the position of Chief Financial Officer (CFO) of Coloyal GmbH in mid-April. In doing so, Bäumer is not only responsible for the financial apparatus and IT of the company, but also oversees the strategy development and restructuring of the company following the management buyout of Bertelsmann subsidiary Arvato Rewards. After studying business administration in Münster and Utrecht, Christian Bäumer began his career in 1991

Award-winning weather news: Coloyal receives “E-Mail Award 2019”

Düsseldorf, 29 May 2019 Gold for Coloyal: The CRM specialist from Munich was awarded the first prize in the e-mailing category at the "E-Mail Award 2019". The jury praised highly personalized weather emails, which Coloyal developed together with two agency partners for its customer Bayer CropScience Germany. The aim of the mails is to individually address German farmers with relevant information at the right time: recipients receive a high-precision weather report in

Management buyout: Former subsidiary of Arvato Bertelsmann becomes Coloyal GmbH

Munich, 3 June 2019 Well-known customers such as Deutsche Bahn, Mercedes-Benz, Commerzbank, Coca-Cola or Bayer CropScience have made their choice: In customer acquisition and retention, they will keep relying on the services and expertise of "Coloyal". The specialist for innovative CRM and loyalty solutions was founded in February 2019 as part of a management buyout. Time for a first assessment. At the beginning of the year, Rewards Arvato Services GmbH became Coloyal

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