Programmatic Display Advertising Market to Rise at an Impressive CAGR of 35.8%: Verizon, Adobe, LG Electronics

According to the report published by Allied Market Research, the global programmatic display advertising market generated $451.3 billion in 2021, and is estimated to reach $9473.3 billion by 2031, witnessing a CAGR of 35.8% from 2022 to 2031.

The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscape, and competitive scenario. The report is a helpful source of information for leading market players, new entrants, investors, and stakeholders in devising strategies for the future and taking steps to strengthen their position in the market.

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Covid-19 Scenario:

1. COVID-19 had a positive impact on the growth of the global programmatic display advertising market. The high digital dependence during the lockdowns and surge in social media traffic brought immense opportunities for engaging with online audiences as well as keeping brand awareness high.

2. In addition, the rapid spread of the pandemic compelled governments to enforce the closing of public spaces, schools, and borders, empowering many businesses and marketers to update their online marketing strategies. Businesses also invested more in online advertising, which propelled the market growth.

3. The growth of the market during the post-pandemic period is expected to be driven by the extensive rise in social media advertising, an increase in influencers, rapid growth in opportunities in OTT advertising, and growth in voice searches.

In terms of industry vertical, the BFSI segment captured the largest market share of nearly one-fourth in 2021 and is expected to lead the trail during the forecast period. However, the IT and telecom segment is likely to achieve the fastest CAGR of 39.2% during the forecast period.

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Based on type, the private marketplaces segment held the largest share of nearly half of the global programmatic display advertising market in 2021, and would rule the roost through 2031. However, the real time bidding segment is estimated to witness the fastest CAGR of 37.1% during the forecast period. The report also discusses the selective adsorption segments.

Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global programmatic display advertising market share, and is likely to maintain its leadership status during the forecast period. However, the programmatic display advertising market in the Asia-Pacific is expected to manifest the highest CAGR of 38.5% from 2022 to 2031. The other regions analyzed in the study include Europe and LAMEA.

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Leading players of the global programmatic display advertising market analyzed in the research include Adobe Inc., Basis Tech, Connexity, Inc., Google, LLC, Integrated Ad Science (IAS), Iponweb Limited, LG Electronics, MediaMath, Inc., Magnite, Inc., NextRoll, Inc., RythmOne, LLC, Samsung Electronics Co., Ltd., The Trade Desk, Verizon Communications, Inc., Voyage Group, and Xandr, Inc.

The report analyzes these key players of the global programmatic display advertising market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report helps determine the business performance, operating segments, product portfolio, and developments by every market player.

Challenges and Opportunities

1. Challenges: Data privacy concerns pose a significant challenge to market growth. However, advancements in machine learning and data analytics offer new opportunities for expansion in programmatic advertising.

2. COVID-19 Impact: While traditional advertising spending declined during the pandemic, there was an increase in online advertising, highlighting a shift towards digital marketing strategies

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