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Mafi Designs America

01-29-2008 07:55 PM CET | Fashion, Lifestyle, Trends

Press release from: Mafi Naturholzböden

/ PR Agency: letsdoit.at communication GmbH
Mafi Vulcano Oak at SOHO MEWS Pic: Linden Alschuler & Kaplan, Inc.

Mafi Vulcano Oak at SOHO MEWS Pic: Linden Alschuler & Kaplan, Inc.

Austrian Natural Wood Floor manufacturer establishes themselves in the high end New York Lifestyle market.

“Successfully building a luxury Brand in the US is very important to our world wide marketing efforts,“ proclaims a happy Philippe S. Pezet, Partner Mafi USA, Inc & Export/Marketing Manger for the manufacturing company Mafi Holzverarbeitung from Austria. The Mafi brand name is recognized by leading architects and decorators in the Big Apple as being the trend setter in quality and design: “We landed our first large and prestigious order in 2006 with the 40 Bond Street. – Ian Schrager contract (architects Herzog & de Meuron), where we supplied all wood floors, stairs, wall, door and kitchen cabinets, virtually creating a Mafi Museum project.” continues Pezet. His vision, that Mafi products would be successfully introduced into the architecturally driven high end luxury interiors markets in the US, is becoming a reality with each new project.

Mafi Lifestyle Projects in Soho:

Within only a few short months, Mafi received further contracts from residential luxury projects in NY, which have been featured in both the NY Times and NY Post. The “One York” building has ordered 55,000 SF of Mafi Wide Plank Clear Oak, white Oil finish for it’s 40 apartments designed by world renowned Enrique Norton of Ten Arqitectos (Mexico City/NY), with whom Mafi has already cooperated on other projects. The architect firm Gwathmey, Siegel have specified 98,000 SF Mafi Wide Plank Vulcano Oak, natural oil finish for their contemporary 311 West Broadway (Soho Mews) condo building: “Our approach to architecture is rooted in the individual’s perception of space and perception rests with the “perceivers”, the people who live in, work in, and visit the building and site. We value their insight because ultimately it is through their interpretation and their questions that the building becomes resolved” so Gwathmey&Siegel on their design philosophy, within which the Mafi concept is fully integrated.

Walk on Art

The Mafi brand is valued by many international architects and designers, ranging from UK, Italy, Germany as well as Mexico and Japan. Once the reputation has been established, it is spread quite quickly to other potential markets. Innovation and an extravagant approach to interior woods and finished make Mafi products highly unique and sough after: “We are always at the forefront of innovation, we develop whole new product categories, we lead the market in the interests of our clients. Quality and dependability are extremely important assets as well as our manufacturing principles “in harmony with nature”, our products are works of Art that you can walk on!”, explains Fritz Fillafer, Partner Mafi USA, Inc & Owner/CEO Mafi Holzverarbeitungs GmbH, Austria.

Mafi Holzverarbeitungs Ges.m.b.H.
Utzweihstraße 21+25
A 5212 Schneegattern
www.mafi.at

Further inquiries:
letsdoit.at communication GmbH
Harald Maier
E-Mail: office[at]letsdoit.at
Tel. +43 662 827530 11
Fax. +43 662 827530 20
www.letsdoit.at

Mafi :Facts & Figures 2007

Mafi, Austria : Based in Schneegattern, Upper Austria, known for manufacturing engineered wide plank wood floors with natural oil finishes since 1990. The company was founded ca. 80 years ago by the Fillafer family as a saw mill. 1992 was the year that Fritz Fillafer decided to specialize production on wide plank wood floors, today Mafi employs ca. 80 persons in Austria, and has 4 partnerships in Mafi sales and marketing companies in USA, Italy, Switzerland, Benelux and is market leader in Austria and Germany. Mafi produces ca. 3.7 Million SF per year and prides itself as being the leader in it’s field.

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