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mafi - the avantgarde in flooring

06-16-2010 09:13 AM CET | Fashion, Lifestyle, Trends

Press release from: Mafi Naturholzböden

/ PR Agency: letsdoit.at communication GmbH
Tiger Oak white, brushed natural oil

Tiger Oak white, brushed natural oil

Tiger Oak is one of many new flooring designs introduced by mafi in recent years. With its innovative creations the natural wood flooring manufacturer is constantly redefining the world of flooring. Vulcano, Domino, Fresco are names of the walkable works of art that prove equally impressive in the Hugo Boss Flagship Store as in Giorgio Armani’s villa. An ‘honourable mention’ at the red dot award 2009 for the Fresco floor, oiled white in Duna design, proves once again: mafi is the avant-garde of flooring.

mafi is a trend-setter. The wood floor manufacturer from Upper Austria was the first to opt uncompromisingly for a lacquer-free, purely natural surface. mafi was one of the first natural wood floor manufacturers to offer a real alternative to tropical woods with its thermally treated Vulcano flooring. And it was mafi, too, who was the first manufacturer to give wooden planks a variety of individual surfaces, making every floor unique.

Nie artig, dafür einzigartig

A perfect example of this is Tiger Oak with its irregular stripes that achieve an incomparably unique surface. With its vivid colour accents in cream, silver, gold or violet the luxury floor radiates an immensely sensuous lustre. Not only extremely decorative, it is at the same time hard-wearing and easy to clean, as are all mafi natural wood floors.

Another aspect of Tiger Oak is its aesthetic appearance whether horizontal or vertical. Used either horizontally as a solid fundament of modern living or vertically as an extravagant wall design with fashionable coloured lighting effects. In this variation Tiger Oak is illuminated from behind, giving the room a particularly cosy ambience. Tiger Oak can be used for flooring and walls but also for tables, bars, counters and furniture.

Walkable works of art

A mafi floor is not installed but composed to suit a specific room. This also adds to its individuality – and makes every living space an artistic place. The floor is not sealed but is processed in a natural way. This is representative for mafi’s entire philosophy: only when treated as naturally as possible can wood develop all its positive features: warmth, comfort, charm and beauty.

mafi regards the tree as a work of art in its natural growth and converts it in turn into artistic flooring. Since 1992 mafi has pursued this concept, joined by enthusiastic designers and interior designers from all over the world. Initially consisting of classic oiled country-style planks, the product range today includes numerous innovative designs with sophisticated surface treatments. From 14 native wood sorts mafi creates 400 different floor variations. Each is unique, each is a walkable work of art. See for yourself!

Experience the modern world of flooring in the unparalleled ambience of mafi’s Flagship Store Salzburg.

mafi flagshipstore
A 5020 Salzburg
Imbergstraße 9
t: +43 (0)662 82753030
f: +43 (0)662 827530-20

Opening hours:
Mo - Fr 10 a.m. to 1 p.m., 2 to 6 p.m. or phone to arrange a time

mafi Naturholzboden G.m.b.H.
Utzweihstraße 21+25
A 5212 Schneegattern
www.mafi.at

If you have any questions, please contact:
letsdoit.at communication GmbH
Harald Maier
E-mail: office[at]letsdoit.at
Tel. +43 662 827530
Fax. +43 662 82753020
www.letsdoit.at

Facts and figures: Mafi Holzverarbeitungs Ges.m.b.H.

For 17 years Mafi in Schneegattern, Upper Austria, has been known both nationally and internationally even among the highest leagues of lifestyle architecture for the manufacture of fine, high quality natural wood floors. The wood-processing company was founded almost 80 years ago by the Fillafer family when work started at their own sawmill. In 1992 Fritz Fillafer began to specialize in the production of oiled country-style floors. Today Mafi has more than 70 employees at its plant covering 5,000m² on the edge of the Kobernaußer Forest. With its production volume of 400,000 m² country house floors per year, the famous wood processing company today rates among the best established innovative family-run businesses in the Austrian natural wood floor branch.

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