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this is the stuff as dreams are made of

10-12-2010 09:33 AM CET | Fashion, Lifestyle, Trends

Press release from: Mafi Naturholzböden

/ PR Agency: letsdoit communication GmbH
mafi carving grunge

mafi carving grunge

With the new carving design mafi natural wood floors manifests its reputation as an innovative trendsetter.

The Upper Austrian wood manufacturer mafi has, in its accustomed innovatively manner created a further variation of their artistic wooden floors, with which they particularly want to appeal to international operating brands.

Worldwide new is for one the design, the fashionable grunge look is now transferred to wood floors and the style is uniquely further developed. What’s more mafi doesn’t only provide a completely new look with their current carving floor, but gives the customers a compelling, and entirely convincible trend orientated marketing tool. The solely exclusive designed and manufactured natural wood floors include brand or campaign elements selected by the customer, who can garishly implement their products worldwide in their shops and by arrangement in prestigious hotels, bars or restaurants. The vanguard natural wood floors act as a fashionable means of communication in terms of a permanent advertising campaign – and thus ensure a classy ambience in addition to creating a significant increase in brand awareness and familiarity.

mafi is currently conducting initial discussions with global operating brands in London, Paris and Los Angeles. In addition, mafi will bring a small number of standardized carving designs for fashion-oriented consumers to the market, which can only be obtained by certified dealers.

mafi has been well known for many years for its natural wood floors, which in turn have created a worldwide furore with their unique design and innovative processing methods. With its “walk on art” as the Tiger Oak or Vulcano Fresco Duna, which the jury of the Red Dot Award honourable mentioned in 2009, the company has set trends, which have advanced the benchmark in the industry.

mafi Naturholzboden G.m.b.H.
Utzweihstraße 21+25
A 5212 Schneegattern
www.mafi.at

If you have any questions, please contact:
letsdoit.at communication GmbH
Harald Maier
E-mail: office[at]letsdoit.at
Tel. +43 662 827530
Fax. +43 662 82753020
www.letsdoit.at

Facts and figures: Mafi Holzverarbeitungs Ges.m.b.H.

For 17 years Mafi in Schneegattern, Upper Austria, has been known both nationally and internationally even among the highest leagues of lifestyle architecture for the manufacture of fine, high quality natural wood floors. The wood-processing company was founded almost 80 years ago by the Fillafer family when work started at their own sawmill. In 1992 Fritz Fillafer began to specialize in the production of oiled country-style floors. Today mafi has more than 70 employees at its plant covering 5,000m² on the edge of the Kobernaußer Forest. With its production volume of 400,000 m² country house floors per year, the famous wood processing company today rates among the best established innovative family-run businesses in the Austrian natural wood floor branch.

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