The growth of the School buyers’ directory

We all know how directory systems work, because we have all heard of the Yellow pages, which is now faring much better as yell.com. This is a sort of blanket directory for any business, in any category, in any location in the world to advertise themselves and hopefully gain customers just by being listed. There are then the specialist directories, such as just eat and hungry house, which provide food delivery services to homes. So why have just eat and hungry house become so big, when companies can rely on google and yell.com anyway? The answer is the specialism. There are millions of companies on planet earth, provided a huge range of services. Sometimes, the larger directories are just too large for what we want.

School buyers are becoming savvy to this too, and more and more are looking at specialist schools buyers’ directories to find goods and services to buy for the schools. Imagine you are a teacher and you want to buy textbooks for year 11 maths. You go on google, you type in Year 11 Maths textbooks, you see the results. Only the companies with the best SEO will appear in your search results, but moreover you will see results not just for Year 11 Maths textbooks, but textbooks, Maths and Year 11. In short, you are not left with the answers you want, well not all of them anyway.

Now consider you go to a school buyers’ directory. The only search results you are going to be given are going to be relevant to schools, and probably Year 11 Maths! The search works in exactly the same way. You type what you want in the school buyers’ directory, you get presented with some results, which you do not need to sift through to find the right supplier for you. The directories are now so specialised that they cater only for UK schools, and only allow companies in who supply goods and services to UK schools to list in them.

As a selling to schools pro, listing in a specialist school buyers’ directory should be a key focus of your marketing to schools efforts. They are quick and easy to register with and provide you with year round consistently good leads from schools who have money to spend, not browsers looking to obtain quotes on a non-existent project.

The largest school buyers’ directory currently in existence in the UK, EdProcure, was formed by a group of ex-teachers and private sector marketing experts. The directory was borne out of a frustration by the ex-teachers at finding school procurement difficult, and marketing experts who wanted a fast and effective way to get their client’s products and services in front of school buyers.

There are still only a handful of schools buyers’ directories in existence in the UK so listing in them is not terribly difficult and will only take half an hour or so of your time in total. The returns on investment from a school buyers’ directory are great, either as a stand-alone effort at marketing to schools, or part of a wider selling to schools campaign.

EdProcure is the largest school buyers’ directory in the UK with over 400,000 teachers and education decision makers accessing it on a daily basis.

EdProcure
34 New House
67-68 Hatton Garden
London
EC1N 8JY

This release was published on openPR.