The school procurement process
Spend being the operative word.
School procurement is a little bit like a communist society – spend it or lose it. The idea behind this is that an unspent budget in one period (usually a year) means you didn’t need it, and if you didn’t need it last year, you probably won’t need it next year, and so it will be allocated elsewhere. So, most budget holders will do their very best to plan their spending perfectly so they spend as large a proportion of their money as they can in order to ensure it stays the following year. This is the essence of how schools and teachers buy and goes a long way to explaining the process of school procurement.
So the question for all you school marketers out there is – “How does this affect me, how can I market to schools?” There are a few answers to this question and a few points to understand about school procurement –
1. Teachers are not professional buyers. Ok so this statement may seem a little unfair towards teachers. It isn’t meant to be. Teachers are well trained, graduate level professionals who know the difference between a good product or service and a bad one. But, they are trained professionals in their own subject area, not in school procurement. Hence, their purchasing decisions will not be made in the same way as that of a professional buyer whose sole job it is to buy products and services for their company. For some, this may be great, you might have a compelling offer which teachers can’t turn down. For others, it could present problems if your offering requires a little more thought and explanation to get the budget holders to spend. Wherever you fit in, this aspect of the school procurement process certainly needs remembering.
2. Teachers work to budgets. Of course, we have already been over this, but it is true. You are not dealing with someone basing procurement on their last week’s turnover, or their return on investment, or how they are feeling about investing that particular day! School procurement is based solely around a budget which has been set by somebody else, so if they don’t have the money to spend, you cannot sell to them. So, often the best times to sell to schools and teachers are at the start of a budget cycle when they have the money there, or at the end of the budget cycle when they are looking to use up any surplus funds.
3. Teachers are not spending their own money. When you go to sell to a school or to a teacher or head of department, always remember it isn’t their money. Convincing them to spend may therefore not be as hard as you think, and upselling can be pretty lucrative if done right. School procurement by budget holders is done so for the good of the school and the children studying within it and so decisions are made for that purpose, not the saving of cash.
School procurement has many similarities to procurement in any other industry, but these 3 key facts will help your marketing campaigns to schools and how you approach selling to teachers. So remember, they are intelligent people, but not professional buyers. They have budgets they need to spend, but the money is not their own – it is allocated for the growth of the school and the development and wellbeing of the children within it.
EdProcure is the UK’s largest school procurement portal helping teachers buy from the private sector. 400,000 teachers and education decision makers use the site to get leads from schools to the 3,500+ UK companies currently listed on there.
34 New House
67-68 Hatton Garden
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The school procurement process here
News-ID: 356113 • Views: 1182
More Releases from EdProcure
How to Market to schools
Every year the education budget in the UK is set to over £85billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make
Help - there are no suitable schools near me!
Well, there probably are. You just don’t know how to find them. And your version of suitable and someone else’s version of suitable may just be totally different. Consider these 4 different parents and let’s ask them all the same question about the suitability of the local secondary schools. Parents 1 – their child is an outstanding learner and keen to embark on a successful career. There
How to find a school that’s right for your child
There comes a point when every parent goes through the process to find a school for their child. It can be a difficult process – you might have a different opinion on choice of schools than your child; you may be moving to a new area; or you may be looking at an independent, fee paying school for your child. Whatever the scenario, help is on hand to
How to search schools when moving to a new area
Sometimes the search for a school can carry slightly more issues than normal, and this is particularly the case if you are moving to a new area. You may be moving jobs, or moving back to the place you grew up – whatever the scenario, you are left with the task of searching for schools in a new area you may not necessarily be familiar with. So, how
More Releases for School
International School in Kakinada | Lakshya School
If you are searching for best school to give a right future for your child then visit Lakshya International School in Kakinada which is having both International Primary Curriculum and CBSE Curriculum Lakshya, is a highly progressive and enterprising international school committed to provide quality education with great emphasis on traditional values. This progressive thinking has led to progressive teaching methods and has brought about a tremendous change in how our
School Bus Market
A Discount (20%) can be asked before order a copy of School Bus Market Report at https://www.reportsnreports.com/contacts/discount.aspx?name=2939701 The research study on Global School Bus Market organizes the overall perspective of the industry. This incorporates upcoming flow of the School Bus Market together with an extensive analysis of recent industry statistics. It describes the School Bus market size as well as factors controlling market growth. Likewise, the report explains various challenges
School In Vapi - Laxmi Vidyapeeth School Vapi
Choosing a right school for your child is the first step towards their education. A school which teaches important social lessons of life to children is important in this age. Not just for education, a school also helps in the interaction between students of different social and financial background. Nowadays, with the options available it is really very bewildering for parents to choose the best. Good results are not the only
EduHappy School Management Software
Nowadays, schools; whether K-12, preschools, Primary, Elementary, High Schools, or even the universities and colleges are having an increasing demand to streamline the learning process while managing the school enterprise resources in an optimum way. School Management Software in our point of view has to integrate three major systems in order to provide the school what it needs from building the school infrastructure in the system to administer the whole school
School opening ceremony
The development of a new elementary school in Mavue was officially completed on August 11th, 2011. A community meeting was organized in light of this occasion, which had the representatives of the Gonarezhou Transfrontier Park meet with the village chief, representatives of the Gaza Province, representatives of the political party Frelimo, representatives of the border police and local residents. Local residents were very excited seeing the new school and are convinced that
TLCs Tattoo School
The latest TLC show titled ‘Tattoo School’ has caused global uproar throughout the tattoo community. Students who seem to lack any foundation in art or design are given two weeks to learn how to tattoo. Without question, righteous indignation from genuine tattoo artists ensued. Tattooing is an art form to which many have dedicated decades and still not achieved the levels to which they aspire. This art form is now