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Shortenings Market Key Drivers, Top Players, Share, Market Size And Forecast To 2033

Shortenings Market Overview

Shortenings Market Overview

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Shortenings Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $5.28 billion In 2028 At A CAGR Of 4.5% :

The shortenings market size has grown steadily in recent years. It will grow from $4.24 billion in 2023 to $4.43 billion in 2024 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to traditional culinary practices, bakery and confectionery industry growth, demand for processed foods, rise in fast-food consumption, focus on shelf-life extension, consumer preferences for texture and mouthfeel.

The shortenings market size is expected to see steady growth in the next few years. It will grow to $5.28 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to health-conscious consumer choices, clean label preferences, plant-based and specialty fats, gluten-free and allergen-free products, globalization of culinary preferences. Major trends in the forecast period include innovation in texture-enhancing ingredients, clean frying solutions, packaging innovations for convenience, technological advancements in production, collaborations and partnerships.

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Shortenings Market Major Segments
The shortenings market covered in this report is segmented -

1) By Variant: Solid, Liquid, Cake/Icing, All-purpose
2) By Source: Vegetables, Animal
3) By Sales Channels: Direct Sales, Indirct Sales
4) By End User: HoReCa, Bakery, Confectionery, Processed Food, Household Retail

Key Driver - Surging Demand For Bakery Product To Drive Market Growth

The increasing demand for bakery products is driving the shortenings market. The bakery industry includes the sales of baked foods such as bread, and cakes. The increasing demand for gourmet products and changing food habits are leading to a rise in bakery products. Shortenings improve bakery products by providing a rumbly and crisp texture and preventing the dish from becoming stretchy and elastic. For instance, in November 2022, according to Agriculture and Agri-Food Canada, a Canada-based department of the government, total global retail sales of baked goods were equal to $425.7 billion in 2022, an increase from $407.2 billion in 2021. Therefore, increasing demand for bakery products will propel the shortenings market.

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Prominent Trend - Product Innovations Transforming The Shortenings Market

Product innovation have emerged as a key trend in the shortenings market. Major players in the shortenings market are innovating new products, including vegan, low calorie products, with lower sugar and fat content, to sustain in the market. For instance, in October 2021, Conagra Brands, a US-based packaged goods company, launched Reddi-Wip Zero Sugar. Reddi-Wip Zero Sugar is a creamy-textured, ket*o-friendly whipped cream topping made with real cream, with zero grams of sugar, zero carbohydrates, and 15 calories per serving. It contains no artificial flavors and it is gluten-free.

Shortenings Market Players
Major companies operating in the shortenings market report are Cargill Incorporated, Bunge Limited, Wilmar International Limited, Archer Daniels Midland Company, Ventura Foods LLC, AAK AB, Manildra Group, International Foodstuff Company Holdings Limited, Conagra Brands Inc., Stratas Foods LLC, Premium Vegetable Oils Sdn Bhd, Namchow Chemical Industrial Co. Ltd., Fuji Oil Co. Ltd., Kerry Group plc, AarhusKarlshamn AB, Upfield Holdings BV, NMGK Group, BRF SA, Yildiz Holding AS, Mallet & Company Inc., Lonza Group AG, Palsgaard A/S, Walter Rau Neusser ol und Fett AG, Puratos Group NV, Princes Limited, Zeelandia International BV, Olenex Sàrl, HAS Group, VFI GmbH, COFCO Group Co. Ltd., DuPont Nutrition and Health, Stepan Specialty Products LLC, Fine Organics Limited

View The Full Report Here - https://www.thebusinessresearchcompany.com/report/shortenings-global-market-report

Largest And Fastest Growing Region In The Market
North America was the largest region in the shortenings market in 2023. The regions covered in the shortenings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Shortenings Market Report Structure
3. Shortenings Market Trends And Strategies
4. Shortenings Market - Macro Economic Scenario
5. Shortenings Market Size And Growth
…..
27. Shortenings Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.

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