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Emulsified Shortenings Market Trends and Dynamic Demand by 2027
Emulsified Shortenings Market OutlookEmulsified shortenings or hi-ratio shortenings are a type of fat that are made from vegetable oils and animal fats. These are predominantly used in baking.
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Emulsified shortenings contain a micro emulsifier and offer a wide range of advantages. They act as a molecular matchmaker by holding oil, water and shortening together, thereby helping the products to hold moisture for a longer period of time. Emulsified shortenings also help the batter to hold more sugar and liquid, thus giving a smoother texture to the product.
They also prolong the shelf life of the product and help in holding more air upon whipping that increases the volume of the product. In addition to this, it is a better alternative in comparison to the regular shortenings as it does not make the product greasy or interfere with the flavor of the product. The multiple benefits that emulsified shortenings offer, is fueling emulsified shortenings market.
Increasing demand of Emulsified Shortenings owing to increase in the consumption of bakery products
The rising demand for bakery products and processed foods in the Asia Pacific region is expected to fuel the emulsified shortenings market. Also, the increase in urbanization, disposable income, hectic lifestyle, preference for convenience and industrialization are some of the drivers for the for emulsified shortenings market.
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The bakery industry is well established in Europe region. Hence, the manufacturers of the emulsified shortenings have the opportunity to improve their marketing strategies by the use of these emulsified shortenings which will increase shelf life, improve aesthetics and will attract more consumers.
Emulsified Shortenings: Market Segmentation
Emulsified shortenings market can be segmented on the basis of source, form, sales channel and end use.
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Emulsified shortenings can be segmented on the basis of source as:
Animal-derived
Plant-based
Emulsified shortenings can be segmented on the basis of form as:
Dry
Powder
Pellets
Liquid
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