2024 Catalogue Market Report : Market Size, Growth Drivers, And Key Trends | Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog

"The catalogue market size has grown exponentially in recent years. It will grow from $75.13 billion in 2023 to $90.31 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to print dominance, consumer behavior, design and aesthetics.

The catalogue market size is expected to see rapid growth in the next few years. It will grow to $179.81 billion in 2028 at a compound annual growth rate (CAGR) of 18.8%. The growth in the forecast period can be attributed to digital transformation, e-commerce integration, sustainability, mobile accessibility. Major trends in the forecast period include personalization and ai, data analytics, omnichannel integration, mobile-centric approaches, content-rich catalogues, subscription catalogues.

Market Overview -
A catalogue is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. The catalog is used in marketing as an effective method to motivate buyers and show them the offerings of a company.

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Elevating Customer Experience Drives Growth In The Catalogues Market
The surge in the need to enhance customer experience and satisfaction is expected to propel the growth of the catalog market going forward. Customer experience and satisfaction can be referred to as a metric that measures customer satisfaction with respect to a product, service, or experience provided by the company. Catalogues help to improve collaboration with customers, enhance the user experience, and help buyers compare products and decide instantly. For instance, in 2022, according to the Zendesk CX Trends report, a US-based company that provides software-as-a-service products, 81% of consumers say a positive customer service experience increases the chances of another purchase, and 70% of consumers make a purchase decision based on the quality of customer service. Thus, the surge in the need to enhance customer experience and satisfaction is anticipated to propel catalog market growth in the forecast period.

Competitive Landscape -
Major companies operating in the catalogue market report are Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy's Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela's LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick's Sporting Goods Inc., Academy Ltd., Sportsman's Warehouse Inc., Gander Outdoors Inc.

Catalogues Market Adopts Digital Technology For Enhanced Interactions
Digitalization is the key trend gaining popularity in the catalog market. Major companies operating in the market are introducing digital technology, such as digital advertising and digital catalog marketing, which work on machine learning to automate the manual tasks associated with data cataloging. It helps to analyze and improve interactions with buyers and sellers. For instance, in November 2021, FlipBuilder, a Hong Kong-based digital publishing platform company that provides converting static PDF files to interactive digital flipbooks, launched Flip PDF Plus Corp., integrated with flipbook software that allows conversion of an unlimited number of PDFs to flipbooks, uploading 1000 books to the FlipBuilder cloud publishing platform.

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Key Segments -
The catalogue market covered in this report is segmented -
1) By Type: Paper or Print, Digital
2) By Organization Size: Large Enterprises, Small and Medium-Sized Enterprises
3) By Industry Vertical: Retail and E-commerce, FMCG, BFSI, IT and Telecom, Media and Entertainment, Travel and Hospitality, Other Industrial Verticals

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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