Press release
Programmatic Advertising Market Segments, Analysis, Trends, Opportunities And Strategies 2024-2033
Programmatic Advertising Market
The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).
Market Overview -
The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.
Download Free Sample of Report -
https://www.thebusinessresearchcompany.com/sample.aspx?id=6894&type=smp
Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth
The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.
Competitive Landscape -
Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc, Magnite Inc, Baidu Inc, Google Ad Manager, The Trade Desk Inc., MediaMath Inc, XandrInc, Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE Co, PubMatic Inc, OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc, Roku Inc, Quantcast Corporation, IgnitionOne Inc, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc
Technological Advancements Driving Transformation In The Programmatic Advertising Landscape
Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing manual processes, data silos, and inefficiency.
Browse Full Report @
https://www.thebusinessresearchcompany.com/report/programmatic-advertising-global-market-report
Key Segments -
The programmatic advertising market covered in this report is segmented -
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
"Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model "
"Want To Know More About The Business Research Company?
The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialise in various industries including manufacturing, healthcare, financial services, chemicals, and technology.
Global Market Model - World's Most Comprehensive Database
The Business Research Company's flagship product, Global Market Model (www.thebusinessresearchcompany.com/global-market-model) is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps"
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Programmatic Advertising Market Segments, Analysis, Trends, Opportunities And Strategies 2024-2033 here
News-ID: 3459479 • Views: …
More Releases from The Business research company
Nano Antibodies Market Overview: Major Segments, Strategic Developments, and Lea …
The nano antibodies market is gaining significant attention due to its promising applications in precision medicine and targeted therapies. With rapid advancements in biotechnology and increasing research efforts, this market is poised for considerable expansion in the coming years. Let's explore the current market valuation, key drivers, leading companies, and emerging trends shaping this dynamic sector.
Projected Growth and Market Size of the Nano Antibodies Market
The nano antibodies market is anticipated…
Emerging Sub-Segments Transforming the Mitotic Spindle Organizing Protein 2B (MZ …
Understanding the growth potential of niche biotechnology markets reveals exciting opportunities for innovation and investment. One such area gaining attention is the mitotic spindle organizing protein 2B (MZT2B) antibody market, which is poised for remarkable expansion due to advances in medical research and technology. Let's explore the current landscape, key players, market segments, and factors driving this market forward.
Projected Growth Trajectory of the Mitotic Spindle Organizing Protein 2B (MZT2B) Antibody…
Top Players and Competitive Dynamics in the Menopause Supplement Market
The menopause supplement market is set for significant expansion in the coming years, driven by evolving healthcare demands and growing awareness of women's wellness. As more individuals seek tailored health solutions, the market is responding with innovative products and services designed to support women during menopause and beyond. Below, we explore the market size, influential players, and emerging trends shaping this industry's future.
Expected Growth Trajectory of the Menopause Supplement Market
The…
In-Depth Examination of Segments, Industry Developments, and Key Players in the …
The market for liquid carbon dioxide storage tanks is set for strong expansion in the coming years, supported by rising sustainability priorities and steady technological advancements across multiple industries. A closer look at the market size, major players, evolving trends, and detailed segmentation provides a clear understanding of the current dynamics and future potential.
Projected Growth and Market Size of Liquid Carbon Dioxide Storage Tanks
The liquid carbon dioxide storage tanks market…
More Releases for Programmatic
Key Factor Supporting Programmatic Advertising Market Development in 2025: Mobil …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
How Large Will the Programmatic Advertising Market Size By 2025?
The size of the programmatic advertising market has expanded greatly over the past few years. It is projected to increase from $12.33 billion in 2024 to $15.68 billion in 2025, with a compound annual growth rate (CAGR) of 27.2%.…
Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth: …
The Programmatic Advertising Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].
What Is the Expected Programmatic Advertising Market Size During the Forecast Period?
The scale of the programmatic advertising market has seen a rapid surge in the past few years. Its size is projected to expand…
Global Programmatic Job Advertising Software Market Size by Application, Type, a …
USA, New Jersey- According to Market Research Intellect, the global Programmatic Job Advertising Software market in the Internet, Communication and Technology category is projected to witness significant growth from 2025 to 2032. Market dynamics, technological advancements, and evolving consumer demand are expected to drive expansion during this period.
The market for programmatic job advertising software is expanding rapidly as businesses look for more effective and data-driven hiring practices. Using real-time…
Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth D …
What combination of drivers is leading to accelerated growth in the programmatic advertising market?
The boom in the mobile industry is projected to substantially boost the programmatic advertising market. Factors such as a growing population, technological advancements, and increased internet usage are fueling the development of the mobile sector. The internet and mobile devices have become a universal information resource for countless individuals, whether they are at home, school, or work.…
Programmatic Advertising: The Digital Frontier of 2024
"The Business Research Company recently released a comprehensive report on the Global Programmatic Advertising Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
Ready to Dive into Something Exciting? Get Your Free Exclusive Sample…
Programmatic AD Spending Market
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Xanthohumol Supplement in global, regional level and country…
