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Programmatic Advertising Market worth $142.48 billion by 2030, growing at a CAGR of 14.05% - Exclusive Report by 360iResearch
Programmatic Advertising Market | 360iResearch
The Global Programmatic Advertising Market to grow from USD 56.74 billion in 2023 to USD 142.48 billion by 2030, at a CAGR of 14.05%.
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Programmatic advertising includes automated buying and selling of digital advertising inventory, which includes display, video, native, mobile, in-app, and social media ads. This innovative technology enables advertisers to target specific audiences, optimize budgets, and streamline ad operations by leveraging real-time data and artificial intelligence algorithms. Programmatic advertising automates the entire process of ad trading through various platforms, such as Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), Ad Exchanges, and Ad Networks. Rapidly increasing adoption of mobile devices and increasing shift from traditional media channels to online platforms are elevating the demand for programmatic advertising solutions. The surge in video consumption across social media platforms and the growing demand for personalized advertising experiences are further increasing the utilization of programmatic advertising solutions. Concerns surrounding data privacy & user consent due to stringent regulations associated with programmatic advertising hamper market growth. The growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies is expected to create a platform for programmatic advertising. The growing incorporation of blockchain technology and artificial Intelligence (AI) in programmatic advertising solutions is expected to enhance transparency, security, and personalization, creating opportunities for market growth.
The overgrowing penetration of smartphones, tablets, and smart devices encourages the market vendors to launch their products over the programmatic advertising platforms to boost sales and profitability worldwide. The increasing numbers of users associated with smart devices boost the market potential of programmatic advertising platforms in the Americas. The rising consumption and utilization of digital content across social media and eCommerce platforms have enhanced the APAC's digital economy. Studies show that the digital economy in the Association of Southeast Asian Nations (ASEAN) with countries including Myanmar, Thailand, Vietnam, Indonesia, Singapore, Philippines, and others is rapidly increasing. The bolstering usage of social media and video streaming platforms such as Instagram, Twitter, Facebook, YouTube, and others provides opportunities for businesses to promote their products through programmatic advertising platforms in the region. Video advertising accounts for significant expenditure across Europe, significantly driven by Western European countries, namely the UK, France, Italy, and Germany. Russia. The rising spending for video advertising has further paved the way for new opportunities to enter into programmatic advertising in EMEA.
Market Segmentation & Coverage:
This research report categorizes the Programmatic Advertising Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Automated Guaranteed, Private Marketplaces, and Real time Bidding. The Real time Bidding is projected to witness significant market share during forecast period.
Based on End-Use, market is studied across Automotive, Government, Healthcare, IT & Telecom, and Manufacturing. The Government is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa is projected to witness significant market share during forecast period.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Programmatic Advertising Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Programmatic Advertising Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Programmatic Advertising Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon.com, Inc., Amobee by Tremor International Ltd, Baidu, Inc., Basis Technologies Holdings Limited, BidTheatre AB, Choozle, Inc., Criteo, Eskimi, Google LLC by Alphabet Inc., Lotame Solutions, Inc., Magnite, Inc., Manadge by Triton Digital, MediaMath, Inc., Meta Platforms, Inc., NextRoll, Inc., PubMatic, Inc., Salesforce, Inc., Simplifi Holdings, LLC, Smaato, Inc. by Verve Group Inc., SmartyAds LLP, StackAdapt Inc., The Trade Desk, Verizon Communications Inc., War Room Inc., and Xandr by Microsoft Corporation.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Programmatic Advertising Market, by Type
7. Programmatic Advertising Market, by End-Use
8. Americas Programmatic Advertising Market
9. Asia-Pacific Programmatic Advertising Market
10. Europe, Middle East & Africa Programmatic Advertising Market
11. Competitive Landscape
12. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Programmatic Advertising Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Programmatic Advertising Market?
3. What is the competitive strategic window for opportunities in the Programmatic Advertising Market?
4. What are the technology trends and regulatory frameworks in the Programmatic Advertising Market?
5. What is the market share of the leading vendors in the Programmatic Advertising Market?
6. What modes and strategic moves are considered suitable for entering the Programmatic Advertising Market?
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.
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